Wearable electronics is slated for a positive performance over the forecast period as many of the core products in the category will continue to gain popularity among the population of Sweden. This is set to be due to constant innovation in the category and fact that widening functionality means that many types of wearable electronics are becoming indispensable in the everyday lives of consumers at a time of increased connectivity between consumer electronics devices in general.
As mobile phones faces retail volume sales declines over the forecast period due to longer replacement cycles, it is likely that smartphone manufacturers will try to expand their product ranges into wearable electronics as a way of extending their brands, ensuring positive growth in overall sales and revenues. Whilst leading names such as Apple and Samsung have been launching wearable electronics for many years now, some of the up-and-coming Chinese smartphone manufacturers have started replicating this strategy as well.
E-commerce witnessed significant growth in Sweden generally during the COVID-19 pandemic as various social control measures enacted to curb the spread of the COVID-19 virus encouraged consumers to shop online more. E-commerce is expected to remain the preferred distribution channel for wearable electronics throughout the forecast period, although growth in online sales of wearable electronics is expected to come at a slower rate than what was seen during the pandemic.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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