Consumers are seeing more travel opportunities and are becoming more active in the post pandemic world. This is linked to a growing focus on experiences and a pent up demand to explore the world after the years spent in home seclusion.
The growing consumer preference for increased functionality and adaptability to individual needs will likely see sales shift from activity wearables to smart wearables. This will be accelerated by technological improvements in smart wearables such as increased functionality, improved appearance and slimmer designs, longer battery life and the introduction of eSims (removes the need for physical sim cards).
Activity bands are expected to gradually disappear from the market with demand unlikely to recover due to the strong competition from other areas of wearable electronics. The lack of display hinders their usefulness while consumers are also demanding the greater functionality and versatility that is offered by smart wearables, despite the higher retail price points of these products relative to activity bands.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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