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Country Report

Wearable Electronics in

Wearable Electronics in Sweden

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 leads to a decline in volume growth for wearable electronics, as on-the-go lifestyles are limited by the encouragement to stay at home

The outbreak of COVID-19 in Sweden is predicted to lead to a 1% decline in volume growth, compared to a very positive 8% increase in volume growth for 2019. Growth in wearable electronics has been positive over the review period, enabled by the wider health and wellness movement that is sweeping the country.

Appeal for activity watches (analogue) is rising, through a broader range that includes aesthetically pleasing designs

Despite the outbreak of COVID-19 stifling growth, activity watches (analogue) are still set to record double-digit volume growth in 2020, boosted by sales from Fossil and Xiaomi. However, growth will be stifled compare to 2019, with limitations on movements stifling sales.

Apple continues to lose share due to high-price points, as Fossil and Xiaomi record positive growth

Apple is set to remain the leading player in wearable electronics in 2020, while Garmin retains its second-placed position. However, despite the brands' good reputation in Sweden for style and innovation, Apple is set to lose both market share and record a decline in volume growth.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wearable Electronics in Sweden?
What are the major brands in Sweden?
What is the growth rate for Wearable Electronics in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Wearable Electronics in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a decline in volume growth for wearable electronics, as on-the-go lifestyles are limited by the encouragement to stay at home

Appeal for activity watches (analogue) is rising, through a broader range that includes aesthetically pleasing designs

Apple continues to lose share due to high-price points, as Fossil and Xiaomi record positive growth

RECOVERY AND OPPORTUNITIES

Electronic wearables record positive growth in 2021, as the on-the-go lifestyle returns to Sweden

The health and wellness trend is bolstered by the outbreak of COVID-19 as some consumers increase their focus on overall wellbeing

Despite the economic recession, smart wearables enjoy positive growth in the early forecast period, benefiting from offering innovation and aesthetic appeal

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2015-2020
Table 2 Sales of Wearable Electronics by Category: Value 2015-2020
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025

Consumer Electronics in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Wearable Electronics in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 leads to a decline in volume growth for wearable electronics, as on-the-go lifestyles are limited by the encouragement to stay at home

Appeal for activity watches (analogue) is rising, through a broader range that includes aesthetically pleasing designs

Apple continues to lose share due to high-price points, as Fossil and Xiaomi record positive growth

Overview

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Samples (FAQs about samples):

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Table of Contents

Wearable Electronics in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a decline in volume growth for wearable electronics, as on-the-go lifestyles are limited by the encouragement to stay at home

Appeal for activity watches (analogue) is rising, through a broader range that includes aesthetically pleasing designs

Apple continues to lose share due to high-price points, as Fossil and Xiaomi record positive growth

RECOVERY AND OPPORTUNITIES

Electronic wearables record positive growth in 2021, as the on-the-go lifestyle returns to Sweden

The health and wellness trend is bolstered by the outbreak of COVID-19 as some consumers increase their focus on overall wellbeing

Despite the economic recession, smart wearables enjoy positive growth in the early forecast period, benefiting from offering innovation and aesthetic appeal

CATEGORY DATA

Consumer Electronics in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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