Executive Summary

Mar 2019
PROSPECTS
Menswear is expected to continue to see growth over the forecast period

Menswear enjoyed robust current value growth in 2018, and is expected to record gains over the forecast period. Urban and younger Canadian men are shifting their attitudes towards fashion and style, and showing more interest in their physical appearance and the latest fashion trends.

Men’s shirts is expected to deliver the strongest gains over the forecast period

Men’s shirts recorded the strongest current value increase in 2018, and is expected to deliver the strongest growth over the forecast period. The positive performance of this category can be attributed to men’s growing interest in fashion, as well as the shift towards casual workplace attire.

Men’s underwear sees innovation in fabrics and designs

Men's underwear saw higher current value growth in 2018, and is expected to see solid growth over the forecast period. Growth in men’s underwear is being supported by men taking an interest in fashion, demand for convenience and comfort, and product innovation.

COMPETITIVE LANDSCAPE
Gap Canada Inc leads the fragmented and competitive menswear category

Menswear in Canada is a highly fragmented and competitive category. A diverse range of large and small domestic and international brands and designers, as well as private label products, compete for consumers’ attention.

Nike and Canadian Tire Corp follow in second and third

The sportswear company Nike Canada held second place in menswear in 2018, but continued to struggle due to a weak wholesale business and changing consumer tastes. Although Nike is still strong, its direct competitor adidas enjoyed double-digit revenue growth, as its products captured the interest of consumers with active lifestyles and the athleisure market.

Men’s swimwear evolves, with the success of new brands

In a sign of the increasing competition and the ability of brands to go direct-to-consumer through online sales, men’s swimwear has seen the growth of Canadian brands, which are carving out niche market shares with quality products. Bather Trunk Company, based in Toronto, benefited from the premiumisation trend and the rise of online shopping with its line of high-quality swim trunks designed to stand out and be comfortable.

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Menswear in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Menswear in Canada?
  • What are the major brands in Canada?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Menswear in Canada - Category analysis

HEADLINES

PROSPECTS

Menswear is expected to continue to see growth over the forecast period
Men’s shirts is expected to deliver the strongest gains over the forecast period
Men’s underwear sees innovation in fabrics and designs

COMPETITIVE LANDSCAPE

Gap Canada Inc leads the fragmented and competitive menswear category
Nike and Canadian Tire Corp follow in second and third
Men’s swimwear evolves, with the success of new brands

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in Canada continues its growth trend
Premiumisation continues to squeeze the brands and retailers in the middle
The competition intensifies in a fragmented landscape
Internet retailing continues to gain value share in 2018
Apparel and footwear is expected to continue to grow in the forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources