Menswear should see moderate growth in the forecast period. In line with the premiumisation trend, men are looking for clothing that expresses their personal style, as evinced by higher spending on custom made clothing.
Men’s premium and luxury underwear should see further growth in the forecast period. More men are willing to spend on premium underwear that fits better, is more comfortable and features colour and design combinations that express personal style.
Societal trends, such as destigmatising the stigma around body image, are beginning to impact menswear, and this trend is expected to grow over the forecast. For example, Canada-based Wide the Brand produces clothing designed exclusively for plus-sized men, as different from clothing designs that have been sized-up from standard sizes.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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