Following rising inflation and the cost of living towards the end of the review period, further global market challenges are expected to impact the Australian economy heading into 2023. This is expected to increase pressure on demand for menswear over the forecast period as consumers prioritise their expenditure due to concerns over the immediate future and their ability to pay for essential goods and services.
Menswear players are expected to continue to utilise eco-friendly technologies along with natural pigments, recycled fabrics, and reduced water consumption as part of their production process to align with greater interest amongst Australians in sustainability. Over the forecast period, more innovative, new fabrics for menswear are set to emerge on retailers’ shelves.
Over the forecast period, the in-store retail experience is expected to remain relevant despite an increasingly digital world. As some menswear consumers are making investments in higher quality pieces with new sustainable materials, physical stores are likely to be the focus of their purchases as they want to inspect materials and try on garments first.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
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