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Menswear in Nigeria

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Menswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Menswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Menswear in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Menswear in Nigeria?
  • Which are the leading brands in Nigeria?
  • How are products distributed in Nigeria?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Menswear in Nigeria?
  • Where is future growth expected to be most dynamic?

Menswear in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic impact of virus is greatest brake on growth
Workplace upheaval in 2020 shapes demand trends
Brand loyalty hit by effects of pandemic

RECOVERY AND OPPORTUNITIES

Sales environment should see rapid return to normal
Nigeria’s perfect demographics offers opportunity
Shifting cultural trends offer opportunity, but climate still key consideration for Nigerian men

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2015-2020 Table 2 Sales of Menswear by Category: Value 2015-2020 Table 3 Sales of Menswear by Category: % Volume Growth 2015-2020 Table 4 Sales of Menswear by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Menswear: % Value 2016-2020 Table 6 LBN Brand Shares of Menswear: % Value 2017-2020 Table 7 NBO Company Shares of Men’s Outerwear: % Value 2016-2020 Table 8 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020 Table 9 Forecast Sales of Menswear by Category: Volume 2020-2025 Table 10 Forecast Sales of Menswear by Category: Value 2020-2025 Table 11 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?

MARKET DATA

Table 13 Sales of Apparel and Footwear by Category: Volume 2015-2020 Table 14 Sales of Apparel and Footwear by Category: Value 2015-2020 Table 15 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020 Table 16 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Apparel and Footwear: % Value 2016-2020 Table 18 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020 Table 19 Distribution of Apparel and Footwear by Format: % Value 2015-2020 Table 20 Distribution of Apparel and Footwear by Format and Category: % Value 2020 Table 21 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025 Table 22 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025 Table 23 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025 Table 24 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary: Fashion Face Masks Usage, Pricing and Market Sizes in Middle East and Africa – 2020

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Menswear research and analysis database.

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