Menswear in Nigeria

January 2023
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Menswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Menswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Menswear in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Menswear in Nigeria?
  • Which are the leading brands in Nigeria?
  • How are products distributed in Nigeria?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Menswear in Nigeria?
  • Where is future growth expected to be most dynamic?

Menswear in Nigeria - Category analysis

KEY DATA FINDINGS

Weak economy dampens demand for menswear apparel
As men focus on essentials, formal wear performs well
Premium categories perform well as Charles Tyrwhitt enters Nigeria
Economic recovery to drive revival in menswear volume sales
Social media and retail development to boost demand for menswear apparel
Various menswear categories to perform well underpinned by rising employment and a wider range of affordable brands
Table 1 Sales of Menswear by Category: Volume 2017-2022
Table 2 Sales of Menswear by Category: Value 2017-2022
Table 3 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 4 Sales of Menswear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Menswear: % Value 2018-2022
Table 6 LBN Brand Shares of Menswear: % Value 2019-2022
Table 7 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 8 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 9 Forecast Sales of Menswear by Category: Value 2022-2027
Table 10 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Menswear by Category: % Value Growth 2022-2027

Apparel and Footwear in Nigeria - Industry Overview

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 12 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 13 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 18 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Menswear

  • Men's Nightwear
      • Economy Men's Jeans
      • Standard Men's Jeans
      • Premium Men's Jeans
      • Super Premium Men's Jeans
      • Men's Jackets and Coats
      • Men's Jumpers
      • Men's Shirts
      • Men's Shorts and Trousers
      • Men's Suits
      • Men's Tops
      • Other Men's Outerwear
  • Men's Swimwear
  • Men's Underwear

Menswear

This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Menswear research and analysis database.

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