Executive Summary

Mar 2019
PROSPECTS
Streetwear and a shift to more casual clothing are driving men’s clothing sales

As menswear apparel sales recorded growth in 2018 after declining annually in the previous six years, jumpers and the shorts and trousers categories brought in the highest sales figures in the category. Shorts and trousers rank second in volume only preceded by tops, the largest product segment in sales units.

Menswear value sales to be impacted by moderate decline in the forecast period

Despite men’s growing interest in their appearance and commercial retail space allocated to men’s clothing collections, menswear is expected to record a value decline at constant 2018 prices over the forecast period. The category will be impacted by similar factors hampering womenswear, such as limited purchasing power combined with decreasing unit prices, along with uncertainty with regards to the French economic growth forecasts following the widespread Yellow Vests protests across the country in late 2018 and early 2019.

Differentiating their offer will be crucial for menswear retailers

The increased choice of retailers for menswear has transformed the category into a much more competitive arena; as a result, male shoppers have higher expectations and tend to show less brand loyalty. Retailers now need to do more to stand out in order to differentiate their offer from that of the competition.

COMPETITIVE LANDSCAPE
Celio remains France’s leading destination for menswear

Although it recorded modest gains in 2018, Celio remains the leading menswear brand thanks to a good product mix and attractively priced collections. Exclusively distributing menswear, it benefits from strong retailing coverage across the country, accounting for 530 stores nationwide.

Hugo Boss is reaching a broader customer base via HUGO brand

In contrast to BOSS, HUGO targets customers that are significantly more fashion conscious and consider their style of dress to be an important element in expressing their personality. HUGO targets open-minded, spontaneous individuals that like to shop, and that frequently go online and to mobile channels to do so.

Happychic Group is losing speed and shutting down stores

Ready-to-wear physical stores have globally suffered for a few years. Eighty percent of retailers surveyed by the National Federation of Apparel have reported lower sales in recent years.

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Menswear in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Menswear in France?
  • What are the major brands in France?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Menswear in France - Category analysis

HEADLINES

PROSPECTS

Streetwear and a shift to more casual clothing are driving men’s clothing sales
Menswear value sales to be impacted by moderate decline in the forecast period
Differentiating their offer will be crucial for menswear retailers

COMPETITIVE LANDSCAPE

Celio remains France’s leading destination for menswear
Hugo Boss is reaching a broader customer base via HUGO brand
Happychic Group is losing speed and shutting down stores

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Apparel and Footwear in France - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear rebound in 2018
Athleisure rises as a new lifestyle as dress codes evolve
The rise of trendy fast fashion players has hurt some traditional retail actors
Internet retailing continues to outperform other channels
The 2018 bright spot unable to prevent further downward trajectory

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources