As menswear is less dynamic than womenswear and was already facing challenges pre-pandemic, it is likely that ongoing growth after this rebound will be somewhat hampered. One of the major challenges ahead is the imbalance between lower demand and higher manufacturing costs.
Tri-polarised trends are expected in menswear in the short-term. Firstly, as seen in womenswear, there is a growing trend for sustainable clothing, with second-hand, “Made in France”, and eco-friendly fabric being sought after attributes.
A major combined trend for menswear will be the accelerated growth of sustainability trends in line with the direct rise of the Digitally Native Vertical Brand (DNVB). For example, as seen with aerth.
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Understand the latest market trends and future growth opportunities for the Menswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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