Menswear is expected to positive, yet unremarkable growth in volume terms over the forecast period. While growth will be much higher in current value terms, this will be due to inflationary pressures, rather than a shift towards more expensive, premium items.
Despite a return to pre-pandemic lifestyles, the athleisure trend is predicted to continue to develop in men’s apparel and footwear over the forecast period. Sales of items such as joggers, breathable sweatshirts, track jackets and hoodies are set to benefit from the increasing participation in sports and fitness among an increasingly health-conscious population, in the wake of the recent pandemic.
As in womenswear, menswear companies are expected to invest in digital stores, as they try to find ways to lure customers into their physical outlets and encourage them to spend longer on the premises. In this vein, players are set to establish kiosks or touch screens to make purchasing items inside stores quicker, easier and safer.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!