Menswear in Germany

May 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Menswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Menswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Menswear in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Menswear in Germany?
  • Which are the leading brands in Germany?
  • How are products distributed in Germany?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Menswear in Germany?
  • Where is future growth expected to be most dynamic?

Menswear in Germany - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Formal wear continues to feel the impact of the pandemic
H&M Hennes & Mauritz retains slim lead of fragmented competitive landscape
Positive sales for store-based retailing in 2021

PROSPECTS AND OPPORTUNITIES

Higher value growth to be supported by consumers switching to premium ranges
Men’s swimwear expected to be most dynamic performer
E-commerce offers further potential for development

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2016-2021 Table 2 Sales of Menswear by Category: Value 2016-2021 Table 3 Sales of Menswear by Category: % Volume Growth 2016-2021 Table 4 Sales of Menswear by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Menswear: % Value 2017-2021 Table 6 LBN Brand Shares of Menswear: % Value 2018-2021 Table 7 NBO Company Shares of Men’s Nightwear: % Value 2017-2021 Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021 Table 9 NBO Company Shares of Men’s Outerwear: % Value 2017-2021 Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021 Table 11 NBO Company Shares of Men’s Swimwear: % Value 2017-2021 Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021 Table 13 NBO Company Shares of Men’s Underwear: % Value 2017-2021 Table 14 LBN Brand Shares of Men’s Underwear: % Value 2018-2021 Table 15 Forecast Sales of Menswear by Category: Volume 2021-2026 Table 16 Forecast Sales of Menswear by Category: Value 2021-2026 Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026 Table 18 Forecast Sales of Menswear by Category: % Value Growth 2021-2026

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2016-2021 Table 20 Sales of Apparel and Footwear by Category: Value 2016-2021 Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021 Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021 Table 23 NBO Company Shares of Apparel and Footwear: % Value 2017-2021 Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021 Table 25 Distribution of Apparel and Footwear by Format: % Value 2016-2021 Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2021 Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026 Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026 Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026 Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Menswear

  • Men's Nightwear
      • Economy Men's Jeans
      • Standard Men's Jeans
      • Premium Men's Jeans
      • Super Premium Men's Jeans
      • Men's Jackets and Coats
      • Men's Jumpers
      • Men's Shirts
      • Men's Shorts and Trousers
      • Men's Suits
      • Men's Tops
      • Other Men's Outerwear
  • Men's Swimwear
  • Men's Underwear

Menswear

This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Menswear research and analysis database.

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