German consumers of menswear have traditionally abided by the traditional suit and tie dress code in the office. Depending on the industry, the wearing of men’s suits, trousers, shirts and formal jackets were perceived as essential for many German companies.
Premium and super premium jeans maintained positive performances in 2022, despite increased unit prices driven by the ongoing energy crisis in addition to supply challenges from the previous year’s pandemic-related restrictions. As traditionally more resistant segments to disruption, driven by affluent consumers, premium and super premium jeans are expected to record further growth momentum over the forecast period, with the latter in particular set to fully recover to pre-pandemic volume levels over 2023.
Retail e-commerce has significantly benefitted from home seclusion since the emergence of the pandemic, resulting in the development of more innovative ways to shop for German consumers – especially in terms of apparel and footwear. One of the most significant supporting factors for e-commerce as an attractive alternative channel to consumers, even as physical stores have reopened, is the ability to provide different payment methods that provide convenience and suit all consumers’ needs.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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