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Country Report

Menswear in

Menswear in Thailand

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Jeans set to continue driving growth in sales of menswear

Standard men’s jeans is set to be the most dynamic menswear category over the forecast period, followed by economy men’s jeans and super premium men’s jeans. Denim remains highly popular among Thai men for its durability, versatility and affordability.

Tastes in menswear become increasingly sophisticated

Thai men are becoming increasingly sophisticated when it comes to their taste in clothing. The main reason for this is the greater exposure that the country’s population has to global fashion trends through online channels, especially social media.

Semi-formal and casual/formal styles come to the fore, although formality still rules

The forecast period is expected to see semi-formal clothing styles become more popular in menswear, with streetwear expected to become increasingly influential during coming years. This is partly related to more relaxed dress codes in some areas of professional employment, although this is not occurring to the extent that it is in Western countries.

COMPETITIVE LANDSCAPE

Uniqlo maintains its leading position in menswear

2018 saw Uniqlo maintain its position as the leading player in menswear. The Japan-based international fast fashion retailer has been able to support its position at the head of a highly-fragmented field of local and international players by offering a wide range of menswear items including jeans, jackets and coats, tops and underwear, among many others.

Jeans brands are among the strongest players and remain in the ascendant

Jeans are the mainstays of the wardrobes of most Thai men and for this reason denim brands are prominent among the leading names in menswear. International brands such as Levi’s, Wrangler and Lee and local names such as Mc Jeans are able to rely on strong and rising demand for their products.

Mc Group the strongest local player in menswear

Mc Group Plc remains the only local company ranked among the top five in menswear Thailand. Mc Group’s strong position is rooted in its very popular brand Mc Jeans, which remains highly popular among both men and women.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Jeans set to continue driving growth in sales of menswear

Tastes in menswear become increasingly sophisticated

Semi-formal and casual/formal styles come to the fore, although formality still rules

COMPETITIVE LANDSCAPE

Uniqlo maintains its leading position in menswear

Jeans brands are among the strongest players and remain in the ascendant

Mc Group the strongest local player in menswear

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Sales growth accelerates slightly in 2018 as a strong perfomance is registered

Customised jeans and athleisure remain the most important apparel trends

Local and international brands compete on an even footing in a fragmented industry

Internet retailing continues to expand rapidly

Positive growth expected as rising incomes and consumer confidence boost retail spending

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Menswear in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Jeans set to continue driving growth in sales of menswear

Tastes in menswear become increasingly sophisticated

Semi-formal and casual/formal styles come to the fore, although formality still rules

COMPETITIVE LANDSCAPE

Uniqlo maintains its leading position in menswear

Jeans brands are among the strongest players and remain in the ascendant

Mc Group the strongest local player in menswear

Samples

Overview

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Table of Contents

Menswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Jeans set to continue driving growth in sales of menswear

Tastes in menswear become increasingly sophisticated

Semi-formal and casual/formal styles come to the fore, although formality still rules

COMPETITIVE LANDSCAPE

Uniqlo maintains its leading position in menswear

Jeans brands are among the strongest players and remain in the ascendant

Mc Group the strongest local player in menswear

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Sales growth accelerates slightly in 2018 as a strong perfomance is registered

Customised jeans and athleisure remain the most important apparel trends

Local and international brands compete on an even footing in a fragmented industry

Internet retailing continues to expand rapidly

Positive growth expected as rising incomes and consumer confidence boost retail spending

MARKET DATA

DEFINITIONS

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