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Country Report

Menswear in

Menswear in Thailand

21 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Emergence of new brands and product collections

The entrance of fast fashion brands which devote significant store space to menswear could draw the attention of Thai men, particularly from younger generations. The positive performance of menswear is supported by the offering of new collections which are normally launched seasonally.

Demand for menswear becoming more sophisticated

Due to exposure to global fashion trends online and via social media, male consumers in Thailand are becoming more fashionable and selective with regard to selecting an item for their wardrobes. Men are increasingly mixing and matching the style of their outfits, while street-style, semi-formal style and items with gimmicks are also growing in popularity.

Wide collections expected to be introduced within underwear

Many Thai men are focusing on outerwear apparel, rather than underwear. Nonetheless, a change in purchasing behaviour for underwear has been observed, especially among young men, who tend to pay more attention to underwear, whereas existing brands tend to push sales more aggressively.

COMPETITIVE LANDSCAPE

ICC International PCL focusing on CSR programmes

ICC International PCL is another big player in menswear managing various brands, with a focus on Lacoste, Guy Laroche, and Arrow for menswear. In 2017, the company set up Lacoste Pop Up Store at Central World under the theme “Lacoste L12.

Minor International PCL sees opportunities for affordable luxury segment

Minor International PCL is looking to capture demand in menswear by offering sophisticated apparel. Brook Brothers, an affordable luxury US brand, has added to its portfolio since 2016, with its first flagship store being located at Gaysorn Plaza in Bangkok.

Jeans remain highly popular among consumers

Jeans remain classic items for male consumers. Indeed, the vast majority of Thai consumers own at least one pair of jeans.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Emergence of new brands and product collections

Demand for menswear becoming more sophisticated

Wide collections expected to be introduced within underwear

COMPETITIVE LANDSCAPE

ICC International PCL focusing on CSR programmes

Minor International PCL sees opportunities for affordable luxury segment

Jeans remain highly popular among consumers

CATEGORY DATA

Table 1 Sales of Menswear: Volume 2012-2017
Table 2 Sales of Menswear: Value 2012-2017
Table 3 Sales of Menswear: % Volume Growth 2012-2017
Table 4 Sales of Menswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Menswear: % Value 2013-2017
Table 6 LBN Brand Shares of Menswear: % Value 2014-2017
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 15 Forecast Sales of Menswear: Volume 2017-2022
Table 16 Forecast Sales of Menswear: Value 2017-2022
Table 17 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Menswear: % Value Growth 2017-2022

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Menswear in Thailand

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Executive Summary

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PROSPECTS

Emergence of new brands and product collections

Demand for menswear becoming more sophisticated

Wide collections expected to be introduced within underwear

COMPETITIVE LANDSCAPE

ICC International PCL focusing on CSR programmes

Minor International PCL sees opportunities for affordable luxury segment

Jeans remain highly popular among consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Menswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Emergence of new brands and product collections

Demand for menswear becoming more sophisticated

Wide collections expected to be introduced within underwear

COMPETITIVE LANDSCAPE

ICC International PCL focusing on CSR programmes

Minor International PCL sees opportunities for affordable luxury segment

Jeans remain highly popular among consumers

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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