It is expected that new product development will focus on menswear which can be worn both for work and leisure, inspired by flexible working arrangements and a more casual approach to office attire. There is also likely to be an ongoing focus on functionality, with consumers leading increasingly busy lives and therefore looking for convenience.
The growing focus on comfort in menswear is likely to continue influencing demand and new product development. Brands will likely continue looking to respond to this trend by developing new products with innovative technology to help them reach more men.
It is likely that the forecast period will see more collaborations between menswear brands and companies from other industries. Brands are increasingly looking beyond their own area of expertise, especially in terms of new product collaborations, with the aim of expanding their consumer base and remaining dynamic.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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