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Country Report

Menswear in

Menswear in Thailand

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

More sophistication and greater exposure of Thai men to Western and global trends through digital media creates higher demand for a fashionable wardrobe

While men’s jeans continues to be the most dynamic menswear category, men’s shirts, shorts and trousers still account for the higher value sales. Thai men are becoming increasingly sophisticated when it comes to their taste in clothing and this is reflected by increasing demand for such diverse styles of international fashions (sports-inspired styles, of course, but also Korean style and vintage style, for example).

Moo by celebrity designer Polpat Asavaprapha and Chinese brand HLA Jeans generate interest in two distinct ways

At the same time as Thai men are increasingly fashion minded and selective, especially when choosing formal and semi-formal clothing to wear for professional and social occasions, teenagers and younger men in Thailand, like their female counterparts and many peers across the globe, are highly into street fashion and sports-inspired clothing, much of which is unisex in style. They also avidly follow fashion trends that are widely promoted and discussed on social media and YouTube.

Product innovation focuses on moisture-wicking, breathable, quick-drying fabric that is most suitable for Thailand’s hot, humid climate

Product innovation focusing on fabric was very much in evidence in Thailand’s apparel market in 2018, and menswear was no exception. Among the notable new fabric design innovations came from the Arrow brand, in the form of Arrow No 5 Energy Saving Shirt.

COMPETITIVE LANDSCAPE

Already a popular leader in menswear, Uniqlo invites interest in 2019 by promoting its line of menswear featuring its lightweight, fast-drying AIRism technology

Uniqlo maintained its leading position and increased its value share in menswear, where the playing field continues to be highly fragmented. The Japan-based international fast fashion retailer has been able to support its position ahead of a host of local and international players by offering a wide range of menswear items including jeans, jackets and coats, tops and underwear, among many others.

Mc Jeans introduces a licensed Marvel collection of sports fashions, a new Mc Sneaker jeans collection and an “Anti-Mosquito” shirt in 2019

In 2018-2019, Mc Group’s Mc Jeans brand, the third-ranked brand in menswear and the leading domestic player in men’s jeans, collaborated with Warrix, the exclusive licensee and distributor of apparel for the Thai national football team, to produce team apparel and with Walt Disney Thailand to launch sports fashion apparel – notably a collection of officially licensed T-shirts featuring 11 of the Marvel superheroes. It also introduced a new Mc Sneaker collection of “Selvedge Walker” jeans over the year.

Recently opened Le Club Lacoste at Lacoste’s flagship store in Bangkok is the only Lacoste branded store in Thailand and the largest Le Club in the world

Among other new developments within the menswear landscape, Lacoste introduced a unique in-store experience in the form of the Le Club Lacoste (a concept and community “united by style and spirits”) at its Lacoste flagship store at Central World, in Bangkok. It is the only Lacoste branded store in Thailand as well as the largest Le Club in the world, comprising 500 sq m in the heart of Bangkok.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in Thailand - Category analysis

HEADLINES

PROSPECTS

More sophistication and greater exposure of Thai men to Western and global trends through digital media creates higher demand for a fashionable wardrobe

Moo by celebrity designer Polpat Asavaprapha and Chinese brand HLA Jeans generate interest in two distinct ways

Product innovation focuses on moisture-wicking, breathable, quick-drying fabric that is most suitable for Thailand’s hot, humid climate

COMPETITIVE LANDSCAPE

Already a popular leader in menswear, Uniqlo invites interest in 2019 by promoting its line of menswear featuring its lightweight, fast-drying AIRism technology

Mc Jeans introduces a licensed Marvel collection of sports fashions, a new Mc Sneaker jeans collection and an “Anti-Mosquito” shirt in 2019

Recently opened Le Club Lacoste at Lacoste’s flagship store in Bangkok is the only Lacoste branded store in Thailand and the largest Le Club in the world

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2014-2019
Table 2 Sales of Menswear by Category: Value 2014-2019
Table 3 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Menswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Menswear: % Value 2015-2019
Table 6 LBN Brand Shares of Menswear: % Value 2016-2019
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 15 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Menswear by Category: Value 2019-2024
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Special collections, product innovation, social media and rapid development of e-commerce result in higher fashion consciousness and higher market growth

Product innovations proliferate within Thailand’s highly competitive marketing landscape

In Thailand’s highly fragmented competitive environment, domestic players are gaining influence despite popularity of global sportswear and fast fashion brands

As e-commerce becomes increasingly influential, domestic brands especially engage in aggressive online expansion

Tourism, ongoing demand for street fashion and sportswear and aggressive promotion by domestic brands will continue to support market growth

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Menswear in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

More sophistication and greater exposure of Thai men to Western and global trends through digital media creates higher demand for a fashionable wardrobe

Moo by celebrity designer Polpat Asavaprapha and Chinese brand HLA Jeans generate interest in two distinct ways

Product innovation focuses on moisture-wicking, breathable, quick-drying fabric that is most suitable for Thailand’s hot, humid climate

COMPETITIVE LANDSCAPE

Already a popular leader in menswear, Uniqlo invites interest in 2019 by promoting its line of menswear featuring its lightweight, fast-drying AIRism technology

Mc Jeans introduces a licensed Marvel collection of sports fashions, a new Mc Sneaker jeans collection and an “Anti-Mosquito” shirt in 2019

Recently opened Le Club Lacoste at Lacoste’s flagship store in Bangkok is the only Lacoste branded store in Thailand and the largest Le Club in the world

Samples

Overview

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Table of Contents

Menswear in Thailand - Category analysis

HEADLINES

PROSPECTS

More sophistication and greater exposure of Thai men to Western and global trends through digital media creates higher demand for a fashionable wardrobe

Moo by celebrity designer Polpat Asavaprapha and Chinese brand HLA Jeans generate interest in two distinct ways

Product innovation focuses on moisture-wicking, breathable, quick-drying fabric that is most suitable for Thailand’s hot, humid climate

COMPETITIVE LANDSCAPE

Already a popular leader in menswear, Uniqlo invites interest in 2019 by promoting its line of menswear featuring its lightweight, fast-drying AIRism technology

Mc Jeans introduces a licensed Marvel collection of sports fashions, a new Mc Sneaker jeans collection and an “Anti-Mosquito” shirt in 2019

Recently opened Le Club Lacoste at Lacoste’s flagship store in Bangkok is the only Lacoste branded store in Thailand and the largest Le Club in the world

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Special collections, product innovation, social media and rapid development of e-commerce result in higher fashion consciousness and higher market growth

Product innovations proliferate within Thailand’s highly competitive marketing landscape

In Thailand’s highly fragmented competitive environment, domestic players are gaining influence despite popularity of global sportswear and fast fashion brands

As e-commerce becomes increasingly influential, domestic brands especially engage in aggressive online expansion

Tourism, ongoing demand for street fashion and sportswear and aggressive promotion by domestic brands will continue to support market growth

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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