The global economic recession is hitting South Korea hard, and will be a main factor challenging the growth of menswear in the forecast period. While in 2022 it saw its strongest current value growth rate in many years, it is expected to see a slowing growth rate in the forecast period, as men become reluctant to spend as much on apparel and footwear as they did before.
Whereas in the past many men were dependent on their wife/girlfriend/mother when it came to choosing apparel, men are becoming more and more independent, getting more involved, and making their own fashion purchases. When the collaboration between Zara and Ader Error took place in November 2022, men lined up at the Zara store before the opening, hoping to get the collaborative limited edition.
More people are starting to shop across gender categories, and throughout the forecast period more experimental products and looks will subtly but surely be introduced and adopted, changing how men dress in South Korea. Celebrities have already embarked on experimenting with and showcasing different gender-fluid looks.
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Understand the latest market trends and future growth opportunities for the Menswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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