The cost-of-living crisis seen in the UK in 2022 is projected to continue affecting sales of menswear during the forecast period. High inflation and lower disposable incomes will lead to shifts in consumer spending to lower-cost items across multiple categories, although volume sales of menswear will maintain a positive trajectory, completely recovering from the 2020 COVID-19-driven decrease in 2023.
With the increased levels of home seclusion in the UK during the COVID-19-related lockdowns and restrictions in the UK in 2020 and the beginning of 2021, many Britons were confined to their homes for longer periods than ever before. This gave rise to remote and hybrid working which, although lower in 2022, and likely to decrease further during the forecast period, fuelled the comfort and convenience trends in apparel, that are likely to remain popular in the years to come and affect men’s choices of clothing.
E-commerce and the availability of a wider range of offerings online have become increasingly important for Britons in recent years, and have affected their purchases across multiple industries, including apparel, and menswear in particular. Although online shopping for clothing is more widespread amongst women than men in the UK, menswear e-commerce appears to be picking up pace, and retailers have begun to adjust to the changing landscape of men’s fashion.
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Understand the latest market trends and future growth opportunities for the Menswear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
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