Executive Summary

Jan 2019
PROSPECTS
Casual comfort and smart shopping are the two big trends as practical outerwear drives sales

Western dress codes have been relaxed and casualwear is now common in the workplace as well as in social situations. However, tailoring is making a slow comeback as it has become apparent that formalwear is still necessary and appreciated by many consumers.

Fitness and wellness steer category growth

The athleisure trend has been instrumental in boosting menswear sales in the UK, with sports-inspired styles and performance-enhancing designs having filtered into mainstream men’s fashion, making it more accessible than ever before. The emphasis on “clean sleeping” among wellness gurus has supported sales of nightwear, while the popular British reality television show Love Island helped fuel swimwear sales over the summer.

The heatwave, FIFA World Cup and Love Island lift the swimwear and underwear categories

The famous British reality television show culture has long impacted men’s fashion in the UK, with various regions in England like Liverpool and Essex having become firmly associated with certain aesthetics for both men and women. In 2018, the programme Love Island, combined with the World Cup and a heatwave which lasted several months, saw sales of swimwear rise sharply.

COMPETITIVE LANDSCAPE
Top rankings remain largely unchanged but category is becoming more fragmented

While the rankings at the top of the category remained unchanged in 2018 as brand hype and logomania continued to drive purchases and brand loyalty, at the lower end share was up for grabs. The leading five players in menswear – Marks & Spencer, Next, Primark, Asda and Matalan – remained the same over the review period, while the share of “others” rose by two percentage points to exceed a third of overall value sales.

Pure online players continue to drive menswear sales

Pure online players have found their niche in UK menswear in low-cost, high-profit categories like tops and jumpers. Boohoo fared particularly well in 2018, posting strong double-digit growth in both jeans and outerwear.

High street favourites facing uncertainty

While online fast fashion retailers can offer next-day delivery and free returns thanks to having fewer overheads than physical operators, traditional British high street shops are struggling. Sales of menswear at Marks & Spencer, a consumer favourite for over a century, fell significantly over 2017/2018.

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Menswear in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Menswear in United Kingdom?
  • What are the major brands in United Kingdom?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Menswear in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Casual comfort and smart shopping are the two big trends as practical outerwear drives sales
Fitness and wellness steer category growth
The heatwave, FIFA World Cup and Love Island lift the swimwear and underwear categories

COMPETITIVE LANDSCAPE

Top rankings remain largely unchanged but category is becoming more fragmented
Pure online players continue to drive menswear sales
High street favourites facing uncertainty

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Apparel and Footwear in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

UK fashion industry shows resilience amidst falling consumer confidence and currency concerns
Menswear and sportswear two of the brightest spots in an unsettled industry
British high street stores struggling to acclimatise to new technologies
Internet retailing contributes to the consolidation of the UK apparel and footwear industry
Fashion industry hoping for a resilient performance but preparing for a tumultuous period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources