The pandemic and subsequent home seclusion fuelled the demand from consumers for casual wear to be comfortable while working remotely. While many of them started to return to the office in 2022, they did not necessarily invest in new formal pieces of apparel, with many of them either continuing to wear the formal wear they already owned or continued to purchase casual items offering greater comfort for both the home and the office.
Menswear brands in South Africa frequently utilise social events to promote their pieces or collections, often through social media campaigns featuring a particular influencer that has the ability to reach a larger audience. When it comes to fashion in South Africa, social media platforms play a major role in shaping current and future trends.
Following the emergence of the pandemic in South Africa and subsequent home seclusion, an increased number of consumers relied on various e-commerce platforms to order their menswear, as many physical stores and shopping centres were closed to control the spread of the virus. While online sales continued to grow in 2022, many consumers have now resumed their old purchasing habits by returning to bricks-and-mortar stores.
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Understand the latest market trends and future growth opportunities for the Menswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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