Menswear is set to see positive growth in current value terms over the forecast period. This will be due, in part, to a rising demand for more formal items of attire, such as men’s suits, ties, shirts, jackets and coats, as face-to-face meetings become more commonplace post-pandemic.
Given the fact that Malaysians are notoriously price sensitive, discounts and promotions will also remain key to generating volumes in menswear during the forecast period, particularly within the mass segment. An increasing number of department stores, such as AEON, Parkson and Isetan offer discounted items to their customers, with brands such as Charles Monsieur, Crocodile, Byford, Durban, Emmer Zecnam being constantly sold at reduced prices.
Sustainability will continue to be a key focus for the industry, as manufacturers seek to reduce their environmental footprint. This will extend to fast-fashion brands, which have an opportunity to make sustainable fashion more affordable to a wider audience.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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