Menswear is set to see positive growth in current value terms over the forecast period, with sales expected to exceed pre-pandemic levels by 2023. This will be due, in part, to a rising demand for more formal items of attire, such as men’s suits, ties, shirts, jackets and coats, as face-to-face meetings become more commonplace post-pandemic.
Premiumisation will also be a key trend during the forecast period, with many players seeking to expand their portfolios to include more expensive, luxury items. Cheetah Holdings Bhd, for example, has recently launched Cheetah Exclusive, a menswear collection put together by renowned designer Datuk Jovian Mandagie.
The forecast period will see a growing number of brands launching collaborative collections of limited edition items in order to attract consumers. Notable recent examples have included Padini Authentics’ collaboration with Harry Potter, Brands Outlet’s partnerships with Star Wars and DC Cheetah’s collaboration with licenced characters such as Batman, Looney Tunes and We Bare Bears.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
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