Menswear players worked to refresh their brand images towards the end of the review period. Benjamin Parker revamped its stores with café shop concepts, while G2000 is focusing on the development of its product offer, moving beyond its reputation for smart office-wear and updating its materials and silhouettes to target younger consumers.
The athleisure trend that became prominent in many markets around the world during the review period is having a notable influence on the development of demand in the Singaporean menswear market. Demand for sportswear has been boosted by the rise in health-consciousness leading to a growing number of people engaging in regular exercise, such as running and visiting gyms.
Men’s shorts and trousers maintained a strong performance in 2018. While Singaporean men tend to dress quite conservatively, this has begun to change, partly prompted by the hot and humid conditions in the country encouraging men to wear smart shirts and shorts rather than suits.
Uniqlo increased its share of menswear value sales by more than one percentage point in every year of the review period. Between 2013 and 2018, the company extended its lead from less than four percentage points to nearly 12 percentage points.
The growing demand for sportswear and sports-inspired everyday clothing is significantly bolstering the performance of sportswear brands such as Nike, adidas and Puma in the Singaporean market. The rising number of men taking part in regular exercise continues to play an important role in generating demand for sportswear, as well as creating the foundations for the development of the athleisure trend.
Uniqlo’s dynamic expansion, as well as the ongoing growth of brand such as Inditex’s Zara, and the rise of internet retailing have had a negative impact on many players in menswear. Brands such as Arcadia’s Topshop and Esprit’s eponymous label saw sales continue to fall in menswear in 2018.
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This industry report originates from Passport, our Apparel and Footwear market research database.