In line with modern-day strategic management literature on antifragility, brands are capitalising on the global economic uncertainty to expand their operations by entering rental contracts at an attractive price point. For instance, Zegna and Salvatore Ferragamo recently expanded their retail stores.
The level of fragmentation in menswear is high. Niche brands are popular in multiple menswear categories, as consumers typically prefer novelty.
Despite the highly competitive landscape, opportunities for establishing and gaining share are aplenty in menswear. Consumers are receptive to trying out new brands due to the lack of differentiation amongst most clothing retailers.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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