Executive Summary

Mar 2019
PROSPECTS
Innovative campaigns to refresh brand images in men’s fashion

Menswear players worked to refresh their brand images towards the end of the review period. Benjamin Parker revamped its stores with café shop concepts, while G2000 is focusing on the development of its product offer, moving beyond its reputation for smart office-wear and updating its materials and silhouettes to target younger consumers.

Rising athleisure trend supports the growth of sport brands

The athleisure trend that became prominent in many markets around the world during the review period is having a notable influence on the development of demand in the Singaporean menswear market. Demand for sportswear has been boosted by the rise in health-consciousness leading to a growing number of people engaging in regular exercise, such as running and visiting gyms.

Growing influence of sportswear

Men’s shorts and trousers maintained a strong performance in 2018. While Singaporean men tend to dress quite conservatively, this has begun to change, partly prompted by the hot and humid conditions in the country encouraging men to wear smart shirts and shorts rather than suits.

COMPETITIVE LANDSCAPE
Uniqlo extends lead

Uniqlo increased its share of menswear value sales by more than one percentage point in every year of the review period. Between 2013 and 2018, the company extended its lead from less than four percentage points to nearly 12 percentage points.

Athleisure trend boosts major sports brands

The growing demand for sportswear and sports-inspired everyday clothing is significantly bolstering the performance of sportswear brands such as Nike, adidas and Puma in the Singaporean market. The rising number of men taking part in regular exercise continues to play an important role in generating demand for sportswear, as well as creating the foundations for the development of the athleisure trend.

Levis lead the jeans market

Uniqlo’s dynamic expansion, as well as the ongoing growth of brand such as Inditex’s Zara, and the rise of internet retailing have had a negative impact on many players in menswear. Brands such as Arcadia’s Topshop and Esprit’s eponymous label saw sales continue to fall in menswear in 2018.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Menswear in Singapore?
  • What are the major brands in Singapore?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Menswear in Singapore - Category analysis

HEADLINES

PROSPECTS

Innovative campaigns to refresh brand images in men’s fashion
Rising athleisure trend supports the growth of sport brands
Growing influence of sportswear

COMPETITIVE LANDSCAPE

Uniqlo extends lead
Athleisure trend boosts major sports brands
Levis lead the jeans market

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Singapore - Industry Overview

EXECUTIVE SUMMARY

Sport exerts a growing influence
Fashion’s influence spreads
E-commerce expands strongly
Uniqlo extends lead
Constraints on growth

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources