Spain has overcome the economic crisis of the early review period. In 2018, positive economic indicators, such as a higher employment rate, were expected to see sales of menswear boom.
It is more socially acceptable to wear casual clothing to work and on other formal occasions, especially as designs come in more sophisticated day-wear styles. Comfort is driving sales, with men often combining a suit with trainers or a dress jacket with jeans.
Traditionally, Spanish men are less interested than women in fashion trends and shopping. More so than women, men prefer to own fewer items of good quality clothing than have many lower-quality items.
Fast-fashion players are gaining popularity in Spain. Most apparel companies are increasing their offer of menswear to satisfy new consumers, especially millennials.
The increasing performance of sportswear brands is driven by athleisure lifestyles. Consumers are increasingly opting for relaxed and casual outfits and sports-inspired items, which are becoming more fashionable and sophisticated in terms of design.
In a highly competitive field populated by many strong international brands, some local players are positioning their brands as affordable luxuries by specialising in the smart casual look to appeal to young professionals. For example, El Ganso, Mirto and Scalpers are tailoring their products to capture the growing demand for the modern hipster look among trendy Spanish males.
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This industry report originates from Passport, our Apparel and Footwear market research database.