The rate of growth in both retail volume and retail constant value sales of menswear is set to slow significantly in 2023 and remain fairly muted during the remainder of the forecast period. Inflation is set to remain elevated during at least the early part of the forecast period, which will make many male consumers cautious in their discretionary spending.
Traditionally, Spanish males purchase fewer pieces of clothing than their female counterparts, and as a consequence, players in the category have invested more in female collections. However, the rising interest that younger Spaniards are showing in clothing and fashion is growing, which may result in players increasing the retail space allocated for male apparel or even encourage new brands to enter the category.
With near-universal smartphone adoption and a high level of social media use (particularly among Gen Z), the role of influencers in menswear is set to expand. Amongst the most popular influencers are Jon Kortajarena and Pelayo Díaz.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
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