In order to contain the transmission levels of COVID-19, Spanish authorities took the decision to place the country in lockdown from 15 March until at least 28 April, although the subsequent gradual easing of restrictions from early May meant that a full return to normality took over three months. Non-essential stores such as apparel and footwear specialist retailers were thus closed for many weeks as part of the quarantine.
As seen in other industries, millennial Spanish males are increasingly taking charge of their shopping. Spanish males are no longer embarrassed about spending time and money on pampering themselves, with menswear benefiting from this trend.
Fast-fashion players are gaining further popularity in Spain. Most apparel companies are increasing their offer of menswear to satisfy new consumers, especially millennials.
If the worst-case scenario occurs and the Spanish economy contracts deeper than economies in other EU countries, menswear will also suffer more in the country than in other EU countries. As things stand, weaker economic indicators are set to hinder the recovery of Spanish employment and consumer attitude towards spending is predicted to change as a result, leading them to prioritise first-need products to the detriment of non-essential items.
Traditionally, Spanish men are less interested than women in fashion trends and shopping. More so than women, men prefer to own a few items of good-quality clothing than to have many lower-quality items.
With the COVID-19 pandemic arriving in 2020, it has been a very tough few years for Spain as the country had to overcome an economic crisis early in the review period. In 2018 and 2019, positive economic indicators, such as a higher employment rate, were expected to see sales of menswear boom.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Menswear research and analysis database.
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