Executive Summary

Mar 2019
PROSPECTS
Economic crisis changes attitudes on spending

Spain has overcome the economic crisis of the early review period. In 2018, positive economic indicators, such as a higher employment rate, were expected to see sales of menswear boom.

Men seek comfort

It is more socially acceptable to wear casual clothing to work and on other formal occasions, especially as designs come in more sophisticated day-wear styles. Comfort is driving sales, with men often combining a suit with trainers or a dress jacket with jeans.

Growing focus on appearance

Traditionally, Spanish men are less interested than women in fashion trends and shopping. More so than women, men prefer to own fewer items of good quality clothing than have many lower-quality items.

COMPETITIVE LANDSCAPE
Fast-fashion players bite

Fast-fashion players are gaining popularity in Spain. Most apparel companies are increasing their offer of menswear to satisfy new consumers, especially millennials.

Athleisure trend stimulates sales

The increasing performance of sportswear brands is driven by athleisure lifestyles. Consumers are increasingly opting for relaxed and casual outfits and sports-inspired items, which are becoming more fashionable and sophisticated in terms of design.

Local players carve out a niche

In a highly competitive field populated by many strong international brands, some local players are positioning their brands as affordable luxuries by specialising in the smart casual look to appeal to young professionals. For example, El Ganso, Mirto and Scalpers are tailoring their products to capture the growing demand for the modern hipster look among trendy Spanish males.

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Menswear in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Menswear in Spain?
  • What are the major brands in Spain?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Menswear in Spain - Category analysis

HEADLINES

PROSPECTS

Economic crisis changes attitudes on spending
Men seek comfort
Growing focus on appearance

COMPETITIVE LANDSCAPE

Fast-fashion players bite
Athleisure trend stimulates sales
Local players carve out a niche

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

Experience over acquisition
Comfort drives sales
Fast-fashion brands gain momentum in a highly fragmented landscape
Internet sales keep growing
Economic indicators and technology are set to define the outlook

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources