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Learn moreMar 2019
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Saudis are known for their fashion-consciousness and their preference for international brands. The population is extremely brand-conscious, and they like to display what brands they are wearing.
As fashion-consciousness increases amongst men, demand for casual yet stylish clothing is increasing. Men prefer to wear comfortable fabrics such as cotton and cotton blends.
As the cost of living continues to rise, purchases of menswear are declining, and consumers are starting to make calculated purchases. Expatriates’ disposable incomes were hard hit by dependent fees; as such they have been trying to limit their purchases to only what is necessary.
Al Bandar Trading continued to lead menswear in Saudi Arabia in 2018, due to its strong value brands such as Splash, Max and Iconic. The former two brands provide a wide variety of casual, formal and sportswear.
Shopping centres tend to be favourite shopping destinations for womenswear and childrenswear, but stand-alone stores are preferred when it comes to menswear. Stand-alone outlets present more variety and ease of shopping for both married and single men.
2018 saw a general move in the market towards less expensive apparel. Consumers in general were seen to spend less than the previous year, and at the same time were very price-sensitive.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Menswear industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Menswear in Saudi Arabia market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.