The trend towards casualwear that developed during the pandemic still has further room for growth. During the pandemic, this fashion choice became trendy amongst men of all ages and not just young Saudis who find such garments comfortable and trendy.
Saudi Arabia’s economy remained relatively stable in 2022, but despite this there is still seen to be room for the development of Buy Now Pay Later (BNPL) services which can support and enable spending. With new BNPL services such as Tamara, Tabby and valU hitting the market towards the end of the review period consumers are now better able to manage purchases by spreading payments across a small number of interest-free instalments.
Although thobes are currently worn less frequently by the younger generations, these menswear items are expected to become more popular over the forecast period due to the rise in employment rates amongst Saudi Arabian consumers. The government has been looking to increase local participation in the workforce as part of its Saudisation programme which has seen foreign workers replaced with locals across many industries and in the public sector.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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