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Country Report

Menswear in

Menswear in Saudi Arabia

Feb 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Price sensitivity heightened further by economic uncertainty caused by the pandemic

During 2019, expats continued to leave Saudi Arabia due to the Saudization programme. However, the increasing number of Saudi men joining the workforce was supporting demand for menswear due to higher consumption and rising income per household.

Trend towards casual clothing heightened further by lockdown

The trend towards casualwear seen over the review period gathered momentum in 2020 due to the unprecedented circumstances created by the pandemic. During the year, this fashion choice became trendy among men of all ages and not just young Saudis who find such garments comfortable and trendy.

Loss of share for Al Bandar Trading during 2020, though company sustains category lead

Al Bandar Trading Co retained the category lead in 2020, although it experienced a contraction in its value share due to the impact of the pandemic on its business. Its brands include Splash, Max, Bossini, Lee Cooper, Koton, and New Look.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Saudi Arabia?
What are the major brands in Saudi Arabia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Price sensitivity heightened further by economic uncertainty caused by the pandemic

Trend towards casual clothing heightened further by lockdown

Loss of share for Al Bandar Trading during 2020, though company sustains category lead

RECOVERY AND OPPORTUNITIES

Strong rebound for all categories of menswear in 2021 with growth normalising thereafter for the remainder of the review period

Demand for thobes as obligatory official/national wear due to rising employment among Saudis

Rising demand for sportswear

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2015-2020
Table 2 Sales of Menswear by Category: Value 2015-2020
Table 3 Sales of Menswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Menswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Menswear: % Value 2016-2020
Table 6 LBN Brand Shares of Menswear: % Value 2017-2020
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Men’s Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2017-2020
Table 15 Forecast Sales of Menswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Menswear by Category: Value 2020-2025
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Middle East and Africa – 2020

Megatrends

Country Report

Menswear in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Price sensitivity heightened further by economic uncertainty caused by the pandemic

Trend towards casual clothing heightened further by lockdown

Loss of share for Al Bandar Trading during 2020, though company sustains category lead

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Overview

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Table of Contents

Menswear in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Price sensitivity heightened further by economic uncertainty caused by the pandemic

Trend towards casual clothing heightened further by lockdown

Loss of share for Al Bandar Trading during 2020, though company sustains category lead

RECOVERY AND OPPORTUNITIES

Strong rebound for all categories of menswear in 2021 with growth normalising thereafter for the remainder of the review period

Demand for thobes as obligatory official/national wear due to rising employment among Saudis

Rising demand for sportswear

CATEGORY DATA

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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