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Country Report

Menswear in

Menswear in Saudi Arabia

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Saudi men are increasingly brand-aware, like conspicuous demonstrations of choice

In 2019 menswear saw an improved performance on the previous year, returning to positive growth in current value terms. Saudi men are brand-oriented, appreciate quality, and like to showcase the logos of the brands they are wearing, especially when going out.

Saudi climatic conditions influence fabric choice, health trend boosts demand for sportswear

Casualwear and sportswear continue to gain popularity, especially among young Saudis, who find such garments comfortable and trendy. Sportswear continues to develop, becoming the new fashion trend.

Employment and economic factors contribute to performance

Expats continue to leave Saudi Arabia due to the Saudization programme, yet the increasing number of Saudi men joining the workforce is supporting demand for menswear due to higher consumption and rising income per household. The recent economic situation resulted in many consumers moving towards more affordable brands such as Splash and Max, which offer good quality apparel at reasonable prices.

COMPETITIVE LANDSCAPE

Al Bandar enjoys consumer loyalty, implements frequent promotions, invests in online presence

Al Bandar Trading Co consolidated its leading position of the menswear category in 2019, with a slight value share gain. Its brands include Splash, Max, Bossini, Lee Cooper, Koton, and New Look.

Economic conditions influence consumers’ brand choice

Towards the end of the review period there was greater interest in less expensive apparel. Consumers spent less and were very price-sensitive.

Men prefer standalone retail outlets due to familiarity and preferable shopping environment

When purchasing clothing, men continue to favour standalone apparel and footwear outlets, and demonstrate loyalty to their preferred brands. Purchasing through such establishments is also less time consuming, and more convenient.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Saudi Arabia?
What are the major brands in Saudi Arabia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Saudi men are increasingly brand-aware, like conspicuous demonstrations of choice

Saudi climatic conditions influence fabric choice, health trend boosts demand for sportswear

Employment and economic factors contribute to performance

COMPETITIVE LANDSCAPE

Al Bandar enjoys consumer loyalty, implements frequent promotions, invests in online presence

Economic conditions influence consumers’ brand choice

Men prefer standalone retail outlets due to familiarity and preferable shopping environment

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2014-2019
Table 2 Sales of Menswear by Category: Value 2014-2019
Table 3 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Menswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Menswear: % Value 2015-2019
Table 6 LBN Brand Shares of Menswear: % Value 2016-2019
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 15 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Menswear by Category: Value 2019-2024
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic trends and government initiatives underpin 2019’s more positive performance, e-commerce gains traction as distribution channel

Changes to retail environment influence market performance

Players required to invest in marketing strategies to meet changing consumer demands and gain share

E-commerce set to gain traction, particularly among female consumers

Saudi employment trends and easing of traditional dress codes set to underpin demand changes over forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Menswear in Saudi Arabia

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Executive Summary

New Report Guarantee

PROSPECTS

Saudi men are increasingly brand-aware, like conspicuous demonstrations of choice

Saudi climatic conditions influence fabric choice, health trend boosts demand for sportswear

Employment and economic factors contribute to performance

COMPETITIVE LANDSCAPE

Al Bandar enjoys consumer loyalty, implements frequent promotions, invests in online presence

Economic conditions influence consumers’ brand choice

Men prefer standalone retail outlets due to familiarity and preferable shopping environment

Samples

Overview

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Table of Contents

Menswear in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Saudi men are increasingly brand-aware, like conspicuous demonstrations of choice

Saudi climatic conditions influence fabric choice, health trend boosts demand for sportswear

Employment and economic factors contribute to performance

COMPETITIVE LANDSCAPE

Al Bandar enjoys consumer loyalty, implements frequent promotions, invests in online presence

Economic conditions influence consumers’ brand choice

Men prefer standalone retail outlets due to familiarity and preferable shopping environment

CATEGORY DATA

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic trends and government initiatives underpin 2019’s more positive performance, e-commerce gains traction as distribution channel

Changes to retail environment influence market performance

Players required to invest in marketing strategies to meet changing consumer demands and gain share

E-commerce set to gain traction, particularly among female consumers

Saudi employment trends and easing of traditional dress codes set to underpin demand changes over forecast period

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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