Menswear is set to witness a decline in constant retail value sales growth in 2023 before returning to healthy positive performance thereafter. High inflation and the possibility of recession is expected to weigh on consumer confidence, with men expected to rein in expenditure in 2024.
The menswear retail landscape will continue to be dominated by major players with less diversity over the forecast period. Fast fashion giants like H&M, Bestseller and major foreign brands will consolidate their position in major urban areas, but this will squeeze out small independent players.
As in womenswear, there is polarisation in menswear between cheaper, value brands at one end and more expensive premium brands. With economic conditions expected to remain difficult for consumers and purchasing power stifled at the start of the forecast period, men will be opting for value and cheaper menswear brands.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
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