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Country Report

Menswear in

Menswear in Austria

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Young men are the key growth drivers

In 2018, menswear registered growth, supported by a healthy economy and the high interest in their appearance by young men. This interest is spurred on by exposure to social media.

Informal is the watchword

Young men, especially in cities, lead modern lifestyles, and they are showing a strong shift towards informality. The popularity of the café culture and spending time with friends support the demand for casual and comfortable, but elegant clothing.

Key demand for large sizes

The demand for large and XL sizes in traditional styles is also high in Austria. A study published by the University of Vienna in 2017 indicates that 1-in-4 15-25-year-old males and 1-in-2 51-65-year-old males are either overweight or obese.

COMPETITIVE LANDSCAPE

Fragmentation continues in menswear

Menswear remains highly fragmented, with the top five companies accounting for less than one quarter of retail value sales in 2018. The most successful companies offer good performance/price ratios, as Austrian men tend to be price-sensitive and traditional in their approach to clothing and opt for mid-priced to economy ranges.

Internet retailing expands rapidly

The number of men shopping online increased in 2018. They are attracted by the high convenience and special deals available through this channel.

Broader choice and services to lure men

Leading retailers are expected to broaden their menswear ranges with the offer of a large choice of styles at affordable prices. However, the price-sensitivity of men and high brand rivalry are likely to make the competitive environment tough for many players.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Austria?
What are the major brands in Austria?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in Austria - Category analysis

HEADLINES

PROSPECTS

Young men are the key growth drivers

Informal is the watchword

Key demand for large sizes

COMPETITIVE LANDSCAPE

Fragmentation continues in menswear

Internet retailing expands rapidly

Broader choice and services to lure men

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees positive growth

Strong influence of discounting

Large clothing retail chains lead

Buying online is standard for modern Austrians

Positive outlook in a tough business environment

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Menswear in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Young men are the key growth drivers

Informal is the watchword

Key demand for large sizes

COMPETITIVE LANDSCAPE

Fragmentation continues in menswear

Internet retailing expands rapidly

Broader choice and services to lure men

Samples

Overview

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Table of Contents

Menswear in Austria - Category analysis

HEADLINES

PROSPECTS

Young men are the key growth drivers

Informal is the watchword

Key demand for large sizes

COMPETITIVE LANDSCAPE

Fragmentation continues in menswear

Internet retailing expands rapidly

Broader choice and services to lure men

CATEGORY DATA

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees positive growth

Strong influence of discounting

Large clothing retail chains lead

Buying online is standard for modern Austrians

Positive outlook in a tough business environment

MARKET DATA

DEFINITIONS

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