Menswear in Austria

January 2023
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Menswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Menswear industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Menswear in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Menswear in Austria?
  • Which are the leading brands in Austria?
  • How are products distributed in Austria?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Menswear in Austria?
  • Where is future growth expected to be most dynamic?

Menswear in Austria - Category analysis

KEY DATA FINDINGS

Normalisation boosts sales of office wear in 2022 while “workleisure” trend continues to develop
Hot summer weather boosts sales of men’s shorts and swimwear
H&M extends its lead after a strong year
Bright outlook for menswear with men’s suits set to be the big winner
Sustainability remains a major focus but economic pressures likely to prevail at least in the short term
Price pressures could benefit economy brands
Table 1 Sales of Menswear by Category: Volume 2017-2022
Table 2 Sales of Menswear by Category: Value 2017-2022
Table 3 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 4 Sales of Menswear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Menswear: % Value 2018-2022
Table 6 LBN Brand Shares of Menswear: % Value 2019-2022
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 13 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 15 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 16 Forecast Sales of Menswear by Category: Value 2022-2027
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2022-2027

Apparel and Footwear in Austria - Industry Overview

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 19 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 25 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Menswear

  • Men's Nightwear
      • Economy Men's Jeans
      • Standard Men's Jeans
      • Premium Men's Jeans
      • Super Premium Men's Jeans
      • Men's Jackets and Coats
      • Men's Jumpers
      • Men's Shirts
      • Men's Shorts and Trousers
      • Men's Suits
      • Men's Tops
      • Other Men's Outerwear
  • Men's Swimwear
  • Men's Underwear

Menswear

This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Menswear research and analysis database.

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