Menswear is expected to witness steady retail value growth in the forthcoming years as consumers continue to buy essential forms of clothing. With the return to work and more men joining the working force, men have been prioritising formal wear for their offices such as suits, shirts and formal trousers other than jeans.
As is the case in womenswear, local players have endeavoured to stay competitive by opening specialist men’s stores with stores expanding in popular shopping areas away from big shopping centres. International brands are heavily located in shopping centres and so this strategy gives local retailers the opportunity to stand out in a different location.
The lingering economic instability caused by the COVID-19 pandemic is likely to still influence demand for menswear in the forecast period. Male consumers will demonstrate a greater interest in less expensive apparel due to growing price-sensitivity and a desire to save money.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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