During the forecast period, menswear consumption is expected to become increasingly dependent on positive brand experience and value creation as consumers will continue prioritising quality over quantity to a greater extent. The competitive landscape between mass and premium retailers will intensify as the focus on digitalisation continues and new retailers enter niche apparel categories.
Athleisurewear is expected to remain a key area of growth in menswear throughout the forecast period, with retailers continuing to develop and implement new sports-inspired products to their collections to meet the needs of a growing number of men enjoying physical exercises. Walking, hiking, running and light physical activities are commonly included into men’s weekly routines driving demand for comfortable and casual wardrobe essentials.
As consumer shopping habits evolve, the gap between traditional and new retailers entering the digital retail space will become more noticeable. As men continue to be more loyal towards quality brands, and typically spend more time choosing garments, menswear players are expected to start positioning themselves as experts in apparel and/or footwear, engaging in innovative design, product development and focused on delivering superior customer service.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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