Although menswear in Hong Kong remains smaller than womenswear in both retail volume and value sales terms, it is set to experience continuous growth momentum over the forecast period. Male consumers are becoming increasingly fashion-conscious and are seeking diverse options to express their personal style.
The brand strategy of DETERMINANT, a local menswear brand in Hong Kong, effectively reflects domestic demand. As a subsidiary of Esquel Group, a knowledge-based innovation company in the fashion industry, DETERMINANT has been experiencing rapid expansion in 2023.
Genderless fashion is experiencing a significant surge in popularity in Hong Kong, reflecting a shift towards inclusivity and breaking traditional fashion norms. This emerging trend embraces the idea that clothing should not be confined by gender boundaries, allowing individuals to express their personal style freely.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
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