Menswear is expected to see strong recovery, with double-digit current value growth in the first few years of the forecast period and more gradual but still strong growth over the rest of the forecast period, driven by the return of tourists. With the border reopening in late 2022, tourists are expected to gradually return in 2023 and beyond.
The pandemic has cultivated major changes in consumers’ purchasing habits. Being encouraged to stay at home as much as possible, more consumers opted to shop online to replace visits to offline outlets.
There are increasing options in the market when it comes to sustainable apparel, and especially sustainable menswear, for example sustainable menswear brand Salvo Hong Kong. However, local consumers are still more driven by value for money.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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