Executive Summary

Mar 2019
PROSPECTS
Menswear, the new driving force of the industry

The recent athleisure trend uncovered the willingness of men to spend on apparel, especially casualwear, which has long been influenced by streetwear. After seeing the change in trend, Stella McCartney and Isabel Marant have recently launched their menswear collection and stepped into the male market.

Luxury streetwear heats up the category

The male-dominated streetwear look remains the mainstream trend for menswear in Hong Kong. Gucci's successful streetwear collection made it one of the fastest-growing luxury brands in ready-to-wear clothing in the local market.

Technology shapes the future of bespoke menswear

The impact from the streetwear and athleisure trends has reduced demand for formal menswear such as suits and ties, but players have responded quickly to adapt to consumers’ need for personalised clothing. Gay Giano, a local bespoke menswear brand, has offered a technology-driven tailoring solution for consumers in Hong Kong.

COMPETITIVE LANDSCAPE
Kering’s prestige brands lead sales

Gucci and Balenciaga, the two Kering-owned fashion houses, are dominating luxury menswear in Hong Kong with their astonishing growth in the mature category. The successful launch of streetwear collections is only part of the story.

LVMH Moët Hennessy Louis Vuitton SA’s twofold strategy on casual attire

Following the success of Kering, another world-leading luxury group has taken a twofold strategy in Hong Kong menswear. LVMH has admitted the fact that casual menswear is on the rise, by hiring Kanye West as the consultant for its Louis Vuitton menswear.

Abercrombie & Fitch returns with enhanced consumer experience

After all the ups and downs in Hong Kong apparel, Abercrombie & Fitch has made an iconic comeback by opening a prototype retail store at Harbour City in Tsim Sha Tsui. Instead of launching a series of aggressive sales and marketing campaigns with muscular men standing in front of the store, the brand has taken a different approach by enhancing local consumers' shopping experience with its brand-new prototype store.

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Menswear in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Menswear in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Menswear in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Menswear, the new driving force of the industry
Luxury streetwear heats up the category
Technology shapes the future of bespoke menswear

COMPETITIVE LANDSCAPE

Kering’s prestige brands lead sales
LVMH Moët Hennessy Louis Vuitton SA’s twofold strategy on casual attire
Abercrombie & Fitch returns with enhanced consumer experience

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Retail recovery benefits apparel and footwear sales
Wants from fashion, from millennials to Generation Z
Sustainable fashion rise cools demand for fast fashion
Physical retail channel reforms as sales go online
Trade war hinders retail recovery

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources