Menswear is projected to see modest, but stable sales development in both retail volume and value (constant 2022 prices) terms over the forecast period. Norwegian men are expected to remain relatively conservative when it comes to jumping on fashion trends.
While the growth in e-commerce sales has slowed following the record highs witnessed during the COVID-19 pandemic, it is expected to remain the most influential trend in distribution in the forecast period. Norwegian men are predicted to migrate back from goods to services in 2022.
A major trend in the competitive landscape through the review period, and more apparent during the COVID-19 pandemic, was the strength of low-cost apparel giants like Dressmann, H&M Hennes & Mauritz, Bestseller and Cubus. However, they continued to come under pressure from sportswear players like Helly Hansen, Norrøna Sport, Bergans Fritid and Nike Norway.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!