Sales in menswear are set to continue rising in Italy in 2023 thanks to both strong volume sales growth and increasing unit prices. In terms of current value, menswear will return to pre-COVID-19 levels in 2023.
The channel shift to e-commerce is expected to continue to develop in menswear over the forecast period. Men in Italy are turning to e-commerce for menswear in larger numbers.
Private label has limited presence in Italy, with the most active players being UPIM (present in many variety stores across the country), and Carrefour’s Tex and Coop, only present in underwear, nightwear and hosiery. However, over the forecast period private label will see more growth thanks to reduced purchasing power among many consumers.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
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