Menswear is expected to continue to recover in Italy in 2024 and 2025, with projected mild-to-marginal increases in retail volume sales amid rising unit prices. Retail value sales are set to remain above the 2019 pre-pandemic level in current terms (but below in constant 2023 terms).
Private label has a limited presence in menswear in Italy, and its retail value share is set to remain small at the end of the review period. Nonetheless, in a still tough economic climate, there is a demand for lower-priced alternatives to brands.
The owners of brands specialised in underwear and nightwear or in outerwear are expected to continue to invest more in appealing directly to men in Italy. This is because younger generations of male consumers are more fashion-conscious and they demand more trendy garments within menswear.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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