From 2023, Japan is expected to return to more normal consumer lifestyles along with the containment of the pandemic. In the long run, however, the establishment of home working will be a headwind that will make it impossible to restore formalwear products to the pre-COVID-19 level of sales.
Although growth is expected in menswear in 2023, due to the rebound from the pandemic, it is expected to see a fairly static performance for the rest of the forecast period, and is therefore unlikely to recover to the 2019 level of current value sales by 2027. However, strengthening omnichannel commerce will help brands maintain their competitiveness.
As businesswear is becoming more casual, and as relaxed styles are becoming the trend in menswear in general, the boundary between business and casual fashion is blurring. In the future, it is expected that casualwear that can be used for both business and casual occasions, and clothing that can be easily washed at home, where consumers spend a lot of time, will match consumers’ lifestyles.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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