Consumers’ consumption is polarising, including in menswear. For mass and mid-range products, this mature market is seeing fiercer price competition, especially in an industry that is difficult to defend intellectual property.
During the years affected by the pandemic, the apparel industry has been trying to convey positive sentiment, in the hope of inspiring consumer confidence. The recent fashion week shows also confirmed this trend.
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Understand the latest market trends and future growth opportunities for the Menswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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