Rising inflation and shrinking disposable incomes will impact menswear sales in the short term. As hikes in energy and fuel prices are driving living costs, and rises are seen across FMCG goods, male consumers will be left with less money to spend on clothing.
Unlike womenswear, where fast-fashion brands are the players set to benefit from cuts in spending, within menswear, trends are set to evolve differently. Sports brands will retain their share; men may cut down the number of items they purchase annually, but they are less likely to sacrifice brand loyalty or trade down to economy brands.
While in the case of womenswear, the re-opening of physical outlets resulted in a slowdown in growth for e-commerce; when it comes to menswear, the return to in-store shopping has been less notable. This is largely due to the high penetration of sportswear within menswear, with leading sports goods retailers having heavily invested in their e-commerce shops during the pandemic, making the shopping experience far more convenient.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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