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Country Report

Menswear in

Menswear in Greece

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value growth constrained by the glum economy

Even though 2018 witnessed the end of the last memorandum of the Greek Economic Adjustment Programme in place since 2010 to cope with the Greek government debt crisis, consumer confidence and purchasing power remained low. This hindered growth of menswear, as male consumers limited their purchases to the absolutely necessary and traded down to more affordable apparel.

Casualwear continues to drive demand

Fashion trends and lifestyle changes continued to favour casual and comfortable items, while the athleisure trend boosted sales of sports-inspired apparel. In this context, men’s tops, economy jeans and jumpers recorded the strongest retail value growth within menswear in 2018.

Weak forecasts for men’s swimwear and underwear

Retail volume growth in men’s swimwear slowed in 2018 compared to 2017. This can primarily be attributed to weather conditions, as the summer was rather cool and frequent rainfall deterred consumers from shopping.

COMPETITIVE LANDSCAPE

Sports brands achieve growing sales

The popularity of sports and outdoor activities continues to rise as Greeks place more emphasis on their health and wellbeing, while social media disseminate the athleisure trend, spreading more casual and sporty looks, which drives sales of sports-inspired apparel, in particular.

Economy labels continue to witness growth

Low consumer confidence and stagnant disposable income levels continued to benefit mass-market brands, as Greeks trade down to more affordable apparel in an effort to reduce their expenses.

Minerva ranks first in men’s underwear, while sports brands lead swimwear

Minerva remained by far the leading brand in men’s underwear in 2018. The Greek brand is a well-established name in the country, which benefited from its value-for-money positioning, as well as from offering a broad range of products that targets a wide customer base of all ages.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Greece?
What are the major brands in Greece?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in Greece - Category analysis

HEADLINES

PROSPECTS

Value growth constrained by the glum economy

Casualwear continues to drive demand

Weak forecasts for men’s swimwear and underwear

COMPETITIVE LANDSCAPE

Sports brands achieve growing sales

Economy labels continue to witness growth

Minerva ranks first in men’s underwear, while sports brands lead swimwear

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

Table 31 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 32 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 33 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 34 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 36 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 37 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 38 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 39 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 40 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 41 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Menswear in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Value growth constrained by the glum economy

Casualwear continues to drive demand

Weak forecasts for men’s swimwear and underwear

COMPETITIVE LANDSCAPE

Sports brands achieve growing sales

Economy labels continue to witness growth

Minerva ranks first in men’s underwear, while sports brands lead swimwear

Samples

Overview

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Table of Contents

Menswear in Greece - Category analysis

HEADLINES

PROSPECTS

Value growth constrained by the glum economy

Casualwear continues to drive demand

Weak forecasts for men’s swimwear and underwear

COMPETITIVE LANDSCAPE

Sports brands achieve growing sales

Economy labels continue to witness growth

Minerva ranks first in men’s underwear, while sports brands lead swimwear

CATEGORY DATA

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

DEFINITIONS

SOURCES

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

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