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Country Report

Menswear in

Menswear in Greece

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low consumer confidence slows growth in 2019

Growth slows in 2019 versus 2018 due to low consumer confidence, which affected both spending and consumption during the year. Menswear performed worse than womenswear, given that women typically spend more on apparel than men.

Shift away from formalwear to more casual clothing

Fashion trends and lifestyle changes continued to favour casual and comfortable items, whilst the athleisure trend boosted sales of sports-inspired apparel. In this context, men’s tops, economy jeans and jumpers recorded the strongest retail value growth in menswear in 2019.

Conservative Greek men prefer more traditional items

Greek men are more conservative in terms of style than other western European men, are less prone than Greek women to embrace fashionable items and tend to favour more traditional, classic items. Sportswear and sports-inspired apparel is very popular amongst Greek men across all age groups, extending to 40+ men, which was not previously the case due to convenience and comfort.

COMPETITIVE LANDSCAPE

Zara Hellas continues to lead menswear in 2019

Whilst Zara Hellas leads sales of menswear, the lion’s share of sales within menswear is held by sports brands. Beyond the leaders Nike and adidas, Admiral performs well, driven by the brand’s value for money positioning.

Adamakos Bros and Oxford Company perform well with an outlet increase

Key players in men’s formal outerwear are Adamakos Bros with the brand Navy & Green and Oxford Company. Both are performing very well and are posting an increase in sales, driven by an increase in their number of outlets and, consequently, brand awareness.

Minerva ranks first in men’s underwear, whilst sports brands lead swimwear

Minerva remains the leading brand in men’s underwear in 2019. The Greek brand is a well-established name in the country, which benefited from its value for money positioning, as well as from offering a broad range of products that target a wide customer base of all ages.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Greece?
What are the major brands in Greece?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in Greece - Category analysis

HEADLINES

PROSPECTS

Low consumer confidence slows growth in 2019

Shift away from formalwear to more casual clothing

Conservative Greek men prefer more traditional items

COMPETITIVE LANDSCAPE

Zara Hellas continues to lead menswear in 2019

Adamakos Bros and Oxford Company perform well with an outlet increase

Minerva ranks first in men’s underwear, whilst sports brands lead swimwear

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2014-2019
Table 2 Sales of Menswear by Category: Value 2014-2019
Table 3 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Menswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Menswear: % Value 2015-2019
Table 6 LBN Brand Shares of Menswear: % Value 2016-2019
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 15 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Menswear by Category: Value 2019-2024
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Reduced tourism and low consumer confidence impact apparel and footwear sales

Casualwear and sportswear remain key fashion trends in 2019

Sports and mass brands perform well in 2019

Competitive prices and broader product range drive growth of e-commerce

Low consumer confidence and frugality to continue over the forecast period to 2024

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Menswear in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Low consumer confidence slows growth in 2019

Shift away from formalwear to more casual clothing

Conservative Greek men prefer more traditional items

COMPETITIVE LANDSCAPE

Zara Hellas continues to lead menswear in 2019

Adamakos Bros and Oxford Company perform well with an outlet increase

Minerva ranks first in men’s underwear, whilst sports brands lead swimwear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Menswear in Greece - Category analysis

HEADLINES

PROSPECTS

Low consumer confidence slows growth in 2019

Shift away from formalwear to more casual clothing

Conservative Greek men prefer more traditional items

COMPETITIVE LANDSCAPE

Zara Hellas continues to lead menswear in 2019

Adamakos Bros and Oxford Company perform well with an outlet increase

Minerva ranks first in men’s underwear, whilst sports brands lead swimwear

CATEGORY DATA

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Reduced tourism and low consumer confidence impact apparel and footwear sales

Casualwear and sportswear remain key fashion trends in 2019

Sports and mass brands perform well in 2019

Competitive prices and broader product range drive growth of e-commerce

Low consumer confidence and frugality to continue over the forecast period to 2024

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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