Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Menswear in

Menswear in Greece

23 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth hampered by adverse economic climate

Although both socio-political and financial conditions in the country were less volatile in 2017 than earlier in the review period, economic uncertainty remained a reality for most consumers as more austerity measures were implemented and disposable incomes continued to shrink due to increased taxation. With most Greeks thus opting to refrain from any unnecessary expenditure, menswear recorded only a marginal increase in current value terms, with this poor performance set to continue over the forecast period as the Greek economy is unlikely to see any substantial improvement in the near future.

Men’s swimwear continues to record positive but modest current value growth

Men’s swimwear continued to record positive current value growth in 2017. This was down to the fact that men are starting to place a greater emphasis on their swimwear, which is increasingly being regarded as a key fashion item.

Men’s underwear remains on a downward trajectory

Men’s underwear, meanwhile, recorded a modest current value decline and is not anticipated to recover in the foreseeable future. The ongoing economic recession will be the main obstacle to growth as demand for underwear, which is a rather mature category, will continue to fall.

COMPETITIVE LANDSCAPE

Sports labels becoming more popular

The health and wellness trend which gained momentum in Greece over the review period resulted in a notable rise in sporting activities, primarily running, thus providing fertile ground for the growth of sports brands. The popularity of sports-inspired clothing also continued to rise in 2017 as sports apparel and footwear are increasingly being regarded as everyday fashion items by men, especially younger generations, who tend to favour a more athletic look even when they are not taking part in sport.

Health and wellness trend also favours outdoor apparel

The same trend favoured outdoor and outdoor-inspired apparel and footwear as men opted to engage in outdoor sports more often when compared to earlier in the review period. Moreover, outdoor-inspired clothing and shoes are increasingly being worn in the city during everyday activities by men thanks to their convenience and comfort.

SPD Hellas leads men’s swimwear while Ladenis J & B Bros Minerva remains the clear leader in men’s underwear

SPD Hellas continued to lead men’s swimwear in 2017 thanks to the combined shares of its Speedo and O’Neill brands. Speedo recorded an increase in share, along with the sports brands Nike and adidas.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Greece?
What are the major brands in Greece?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Menswear in Greece - Category analysis

HEADLINES

PROSPECTS

Growth hampered by adverse economic climate

Men’s swimwear continues to record positive but modest current value growth

Men’s underwear remains on a downward trajectory

COMPETITIVE LANDSCAPE

Sports labels becoming more popular

Health and wellness trend also favours outdoor apparel

SPD Hellas leads men’s swimwear while Ladenis J & B Bros Minerva remains the clear leader in men’s underwear

CATEGORY DATA

Table 1 Sales of Menswear: Volume 2012-2017
Table 2 Sales of Menswear: Value 2012-2017
Table 3 Sales of Menswear: % Volume Growth 2012-2017
Table 4 Sales of Menswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Menswear: % Value 2013-2017
Table 6 LBN Brand Shares of Menswear: % Value 2014-2017
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 15 Forecast Sales of Menswear: Volume 2017-2022
Table 16 Forecast Sales of Menswear: Value 2017-2022
Table 17 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Menswear: % Value Growth 2017-2022

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Another difficult year for apparel and footwear as the recession continues

Demand for casualwear and sportswear continues to drive growth

Fast fashion and sports brands are the big winners

Internet retailing is gaining momentum

No significant recovery anticipated amidst the ongoing recession

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Menswear in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth hampered by adverse economic climate

Men’s swimwear continues to record positive but modest current value growth

Men’s underwear remains on a downward trajectory

COMPETITIVE LANDSCAPE

Sports labels becoming more popular

Health and wellness trend also favours outdoor apparel

SPD Hellas leads men’s swimwear while Ladenis J & B Bros Minerva remains the clear leader in men’s underwear

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Menswear in Greece - Category analysis

HEADLINES

PROSPECTS

Growth hampered by adverse economic climate

Men’s swimwear continues to record positive but modest current value growth

Men’s underwear remains on a downward trajectory

COMPETITIVE LANDSCAPE

Sports labels becoming more popular

Health and wellness trend also favours outdoor apparel

SPD Hellas leads men’s swimwear while Ladenis J & B Bros Minerva remains the clear leader in men’s underwear

CATEGORY DATA

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Another difficult year for apparel and footwear as the recession continues

Demand for casualwear and sportswear continues to drive growth

Fast fashion and sports brands are the big winners

Internet retailing is gaining momentum

No significant recovery anticipated amidst the ongoing recession

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports