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Country Report

Menswear in

Menswear in Greece

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Decline in demand for menswear is less than it is for womenswear in 2020, but the category is strongly impacted by store closures and less need for dressier outerwear

Sales of menswear declined sharply in 2020 due to store closures as well due to lower demand for more formal or dressier outerwear such as suits and shirts that would normally be worn to the office or at social occasions in the face of lockdowns and restrictions on social gatherings. Even so, the impact of COVID-19 upon volume sales of menswear was less strong compared with the impact it had on volume sales of womenswear.

Men are slower to resume in-store shopping when lockdown ends, because they increasingly prefer shopping online, benefitting certain sports good retailers in 2020

In menswear too there was a shift to e-commerce during the lockdown, but the shift back to store-based retailing was slower among this demographic compared to what it was for women. Unlike Greek women, many of whom see shopping as a leisure activity, men were less keen to visit brick and mortar shops, and more than happy to continue doing their apparel shopping online even when stores started reopening in May.

While demand for men’s swimwear severely declines due to cancelled or postponed holiday plans, ongoing previous trends result in increased share for Nike and adidas

As noted in womenswear, men’s swimwear also suffered negative impacts from COVID-19, among other reasons because the pandemic played havoc with mainland domestic consumers’ normal holiday trips to popular Greek islands, and their welcoming beaches in 2020. In general, though, while their value growth plunged, the brands that performed best were following the trends seen in the previous year, with both Nike and adidas strengthening their leading value shares over the year.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Greece?
What are the major brands in Greece?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decline in demand for menswear is less than it is for womenswear in 2020, but the category is strongly impacted by store closures and less need for dressier outerwear

Men are slower to resume in-store shopping when lockdown ends, because they increasingly prefer shopping online, benefitting certain sports good retailers in 2020

While demand for men’s swimwear severely declines due to cancelled or postponed holiday plans, ongoing previous trends result in increased share for Nike and adidas

RECOVERY AND OPPORTUNITIES

Economic conditions and conservative nature of Greek men indicate that menswear recovery will be slower than that of womenswear, with casualwear performing best

Trend towards casual and sports-inspired apparel is expected to remain strong as Greek men increasingly choose to wear such clothes for activities outside of sports

While men, too, will migrate to mass fashion brands, it will be a slower pace, leaving key sports brands to continue prospering and minimising an overall loss in value

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2015-2020
Table 2 Sales of Menswear by Category: Value 2015-2020
Table 3 Sales of Menswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Menswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Menswear: % Value 2016-2020
Table 6 LBN Brand Shares of Menswear: % Value 2017-2020
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Men’s Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2017-2020
Table 15 Forecast Sales of Menswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Menswear by Category: Value 2020-2025
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Menswear in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Decline in demand for menswear is less than it is for womenswear in 2020, but the category is strongly impacted by store closures and less need for dressier outerwear

Men are slower to resume in-store shopping when lockdown ends, because they increasingly prefer shopping online, benefitting certain sports good retailers in 2020

While demand for men’s swimwear severely declines due to cancelled or postponed holiday plans, ongoing previous trends result in increased share for Nike and adidas

Samples

Overview

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Table of Contents

Menswear in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decline in demand for menswear is less than it is for womenswear in 2020, but the category is strongly impacted by store closures and less need for dressier outerwear

Men are slower to resume in-store shopping when lockdown ends, because they increasingly prefer shopping online, benefitting certain sports good retailers in 2020

While demand for men’s swimwear severely declines due to cancelled or postponed holiday plans, ongoing previous trends result in increased share for Nike and adidas

RECOVERY AND OPPORTUNITIES

Economic conditions and conservative nature of Greek men indicate that menswear recovery will be slower than that of womenswear, with casualwear performing best

Trend towards casual and sports-inspired apparel is expected to remain strong as Greek men increasingly choose to wear such clothes for activities outside of sports

While men, too, will migrate to mass fashion brands, it will be a slower pace, leaving key sports brands to continue prospering and minimising an overall loss in value

CATEGORY DATA

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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