Menswear will register healthy constant value growth over the forecast period, with population growth supporting volume sales. However, as long as inflation remains high, there will be a degree of trading down and local brands should benefit.
E-commerce received a major fuel infection from the lockdowns in 2020 and will continue to gain value share over the forecast period and increasingly online and brick-and-mortar channels will work together and complement each other. However, there will continue to be challenges in terms of logistics and retailers will need to ensure quick delivery and easy return options.
Egypt hosted the COP 27 climate change conference in 2022 and sustainable apparel will gain value share over the forecast period, though the higher prices will continue to be a stumbling block. There will be increased use of sustainable raw materials such as organic cotton and recycled fibres, as well as the use of sustainable manufacturing processes and eco-friendly packaging.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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