Menswear saw a decline in current value terms in 2020. The mandated closure of shopping malls and retail stores during the first two quarters of the year negatively affected menswear sales.
The pandemic has generated further momentum for the already rapidly growing e-commerce channel in menswear in Egypt. This is due to its high degree of convenience, wide reach, and the variety of products on offer.
The Concrete brand from Arafa Holding continued to lead the category in 2020, albeit with a slight share loss on the previous year. Concrete offers high quality and a wide variety of products from casual to formal.
Menswear is set to witness a recovery over the forecast period as economic conditions stabilise, with less dynamic inflation. Men in Egypt seek the latest fashions and high quality, but with more affordable prices, as a result of the difficult economic climate in Egypt.
The menswear environment is fragmented, with “others” overwhelmingly dominant. The majority of menswear in Egypt consists of unbranded garments produced and sold in informal markets.
There is strong competition between local and international brands as the local brands started to have a price competitive advantage. The Egyptian Government encourages local production, seeking to replace imported brands.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Menswear research and analysis database.
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