Menswear will see ongoing positive growth over the forecast period, albeit at slower rates than seen during the rebound period in 2022 and returning to more normal patterns. Overall demand will be driven by the ongoing resumption of out-of-home lifestyles, social and professional activities, and travel and tourism.
Over the forecast period, due to ongoing inflationary challenges and an uncertain global outlook, consumers will continue to limit their spending on non-essential products. In menswear, this means that consumers are likely to be more price-sensitive with their choices, selecting mass brands or unbranded products over premium and luxury brands.
There will be an ongoing demand for high quality and functional materials over the forecast period, thus both international and local companies are expected to continue to place their focus in these areas. With regards to quality, it will be crucial for players to find the right ratio whereby they can offer high standard garments for affordable prices.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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