Following the shift in shopping patterns necessitated by the COVID-19 crisis, consumers are expected to be more likely to use e-commerce channels in the forecast period. The COVID-19 pandemic has demonstrated the importance of a robust online presence for players in menswear and companies are expected to develop their online platforms further in the forecast period to meet demand from consumers in the Philippines for convenient e-commerce options.
The COVID-19 crisis has provided a significant boost to the longer-term trend towards more casual clothing in the workplace, largely as a result of the shift to remote working seen during the pandemic and the continued popularity of hybrid work arrangements. The emphasis on comfort in workwear is likely to increase demand for products made from linen, including trousers.
Filipino men are expected to prefer versatile products in menswear in the forecast period. Sustainability is a key aspect of menswear as, compared to Filipino women, Filipino men are likely to hold on to menswear products for longer before replacing them.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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