The presence of international menswear brands will remain uncertain over the forecast period, and there will be little incentive for new players to enter the category. In addition to the economic fallout from the pandemic, ongoing capital control policies will discourage foreign investment.
E-commerce is becoming increasingly relevant in apparel categories in Argentina, and this is expected to continue across the forecast period. As well as building momentum during the pandemic, the online channel is seeing greater investment from brands in the form of advertisements on social media networks, mailing lists, offering special promotions and the ability to communicate with an online sales adviser.
The steep increase in apparel prices is outstripping inflation because of a shortage of raw materials and personnel, many of whom are Bolivian and Paraguayan and have returned to their countries of origin, given the difficulties in accessing dollars. Moreover, interest-free instalment payments through the government-sponsored Ahora plan were no longer available as of the second half of 2022, and although interest rates offered by businesses remain lower than the rate of inflation, the lack of interest-free options will remain a significant deterrent for many Argentinians.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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