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Learn more22 pages, Feb 2018
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Value growth of menswear will increase further, which can be almost completely attributed to men buying more clothes per visit. Most men will continue to restrict their shopping trips to a couple of times a year, and will tend to limit the number of stores they need to visit.
According to NOC*NSF men are becoming increasingly active. The percentage of the male population that was active at least weekly increased from 60% to 62% in 2016 alone.
Functionality is not the only important aspect of sportswear, as fashion credibility is gaining importance. For the coming years a change in focus from function to fashion is expected.
While in the female segment the athleisure trend is driven by fashion brands that add sporty clothing to their assortment, in the male segment the athleisure trend is driven by traditional sport brands sold through sports speciality stores. For instance, adidas is seeing an excellent performance due to its mainly male customer base.
Men value the comfort of service, which gives rise to several ‘total concepts’ both offline and online, selling outfits. Multiple online personal shopping companies have entered the market in recent years.
For the male with similar demands but less money to spend the webshop About You launched in October 2017 presents outfits with the help of influencers. These influencers can be well-known people with a specific clothing style that can be copied via the website.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Menswear industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Menswear in Netherlands market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.