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Country Report

Menswear in

Menswear in the Netherlands

Feb 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Greater exposure to social media influences men’s fashion trends and choices

Menswear in the Netherlands continued to see positive retail current value growth in 2019, with a gradual acceleration projected for the forecast period. This performance can be attributed to the resilient Dutch economy and the increasing focus on appearance among men.

Younger consumers move away from formal wear, but designer brands gain traction

Many Dutch men like to dress well and look stylish. They often look for quality products that are comfortable but also adhere to the latest trends in styles and colours.

Men’s outerwear and athleisure trends encourage Dutch men to vary their look

Men’s outerwear generated good retail volume and current value growth in 2019. Dutch men are so showing more interest in wearing a variety of jumpers, tops and jackets.

COMPETITIVE LANDSCAPE

Fast fashion brands lead by satisfying the demand for novelties and low prices

H&M, C&A and Primark remained the leading brands in menswear in retail value share terms in 2019. This reflects the robust popularity of fast fashion, despite rising awareness of its potential negative impact on the environment.

McGregor seeks to grow profile with new outlets, e-commerce and sports lifestyle

The local company McGregor Fashion Group opened three McGregor monobrand stores in the Netherlands in 2019, in Amsterdam, Breda and The Hague. The outerwear brand is inspired by American sports lifestyles, with the new stores featuring iconic New York-style decoration features.

Scotch & Soda invests in segmentation and celebrity influencers to extend reach

More menswear manufacturers are pursuing segmentation strategies to promote their brands. For example, Scotch & Soda introduced a new marketing campaign aimed at middle-aged men (around 50-years-old).

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Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Netherlands?
What are the major brands in Netherlands?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Greater exposure to social media influences men’s fashion trends and choices

Younger consumers move away from formal wear, but designer brands gain traction

Men’s outerwear and athleisure trends encourage Dutch men to vary their look

COMPETITIVE LANDSCAPE

Fast fashion brands lead by satisfying the demand for novelties and low prices

McGregor seeks to grow profile with new outlets, e-commerce and sports lifestyle

Scotch & Soda invests in segmentation and celebrity influencers to extend reach

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2014-2019
Table 2 Sales of Menswear by Category: Value 2014-2019
Table 3 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Menswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Menswear: % Value 2015-2019
Table 6 LBN Brand Shares of Menswear: % Value 2016-2019
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 15 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Menswear by Category: Value 2019-2024
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Higher value growth as robust economy boosts sales of sporty and quality products

Sustainability an ever important factor for players and consumers

Local players look to social media and sustainability to carve out a niche

Younger consumers push stronger e-commerce and omnichannel strategies

Key trends set to accelerate and stimulate retail volume and current value growth

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Menswear in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Greater exposure to social media influences men’s fashion trends and choices

Younger consumers move away from formal wear, but designer brands gain traction

Men’s outerwear and athleisure trends encourage Dutch men to vary their look

COMPETITIVE LANDSCAPE

Fast fashion brands lead by satisfying the demand for novelties and low prices

McGregor seeks to grow profile with new outlets, e-commerce and sports lifestyle

Scotch & Soda invests in segmentation and celebrity influencers to extend reach

Samples

Overview

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Table of Contents

Menswear in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Greater exposure to social media influences men’s fashion trends and choices

Younger consumers move away from formal wear, but designer brands gain traction

Men’s outerwear and athleisure trends encourage Dutch men to vary their look

COMPETITIVE LANDSCAPE

Fast fashion brands lead by satisfying the demand for novelties and low prices

McGregor seeks to grow profile with new outlets, e-commerce and sports lifestyle

Scotch & Soda invests in segmentation and celebrity influencers to extend reach

CATEGORY DATA

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Higher value growth as robust economy boosts sales of sporty and quality products

Sustainability an ever important factor for players and consumers

Local players look to social media and sustainability to carve out a niche

Younger consumers push stronger e-commerce and omnichannel strategies

Key trends set to accelerate and stimulate retail volume and current value growth

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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