Dutch men will increasingly look to lead active, outdoor lifestyles and this will influence fashion trends over the forecast period and will also provide opportunities for more niche fashion labels. An example of an upcoming retailer that focuses on the outdoors is the New Amsterdam Surf Company.
Influencers will play an increasing role in influencing trends among young Dutch men over the forecast period. Example of prominent influencers include Dutch football player Frenkie de Jong from FC Barcelona, who has 10 million followers on Instagram, or men’s fashion influencer Thijs Holtmaat.
Dutch consumers are savvy shoppers and often purchase when items are discounted, such as during sales season. If inflation continues to be high over the forecast period, consumers will be even more attuned to picking up on bargains.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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