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Country Report

Menswear in

Menswear in the Netherlands

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic recovery to further boost men’s purchasing behaviour

Menswear in the Netherlands has posted positive and steady growth in recent years and is expected to continue to do so over the forecast period. This can be attributed to both the resilient Dutch economy and an increasing number of image-conscious men.

Rising acceptance of informal attire putting pressure on traditional menswear

Traditional and formal apparel items such as ties and suits are under increasing pressure in the Netherlands, with this likely to continue in the future due to large-scale cultural change. Whereas fashion trends were traditionally inspired by the formal clothing of the high-earning social classes, social media-savvy younger generations are now shaping many fashion trends in the Netherlands.

Athleisure and sports trends boost sales of sportswear

In recent years, the state, the media, employers and educational institutions have all paid extra attention to personal wellbeing and the importance of exercising to remain fit and healthy. This trend is being picked up widely in society.

COMPETITIVE LANDSCAPE

Fast fashion players continue to lead the competitive landscape

Hennes & Mauritz, C&A and Primark remained the three leading brands in menswear in 2018, reflecting the ongoing popularity of fast fashion despite rising awareness of its potential impact on the environment, although H&M has been hailed by many as a pioneer of sustainable fashion thanks to its H&M Conscious line. As fast fashion players are able to emulate the looks seen on the catwalk and have them in their stores and online within a matter of weeks, while also frequently refreshing their assortments, consumers are being encouraged to shop for clothing more often thanks to their low prices.

Hugo Boss returns to growth after restructuring while adidas continues to perform well

The effects of Hugo Boss’ restructuring are starting to be seen in Dutch menswear. While Hugo Boss’ value sales in menswear in the Netherlands declined over 2012-2017, the company returned to growth in 2018, performing particularly well in men’s underwear and men’s outerwear.

Restructuring negatively impacts Giorgio Armani’s sales and profits

Giorgio Armani is currently undergoing restructuring, with this entailing the merger of several Armani lines into one. This restructuring has adversely affected the company’s sales and profits, with its management declaring that this will likely continue until 2020.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Netherlands?
What are the major brands in Netherlands?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Economic recovery to further boost men’s purchasing behaviour

Rising acceptance of informal attire putting pressure on traditional menswear

Athleisure and sports trends boost sales of sportswear

COMPETITIVE LANDSCAPE

Fast fashion players continue to lead the competitive landscape

Hugo Boss returns to growth after restructuring while adidas continues to perform well

Restructuring negatively impacts Giorgio Armani’s sales and profits

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Strong economic growth supports the further development of the Dutch apparel and footwear industry

Growing cost of living set to limit value growth

Sustainable production and sourcing gain traction in the Netherlands

Fast fashion player Primark leads many categories

Online channel continues to record strong growth but a ceiling exists

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Menswear in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic recovery to further boost men’s purchasing behaviour

Rising acceptance of informal attire putting pressure on traditional menswear

Athleisure and sports trends boost sales of sportswear

COMPETITIVE LANDSCAPE

Fast fashion players continue to lead the competitive landscape

Hugo Boss returns to growth after restructuring while adidas continues to perform well

Restructuring negatively impacts Giorgio Armani’s sales and profits

Samples

Overview

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Table of Contents

Menswear in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Economic recovery to further boost men’s purchasing behaviour

Rising acceptance of informal attire putting pressure on traditional menswear

Athleisure and sports trends boost sales of sportswear

COMPETITIVE LANDSCAPE

Fast fashion players continue to lead the competitive landscape

Hugo Boss returns to growth after restructuring while adidas continues to perform well

Restructuring negatively impacts Giorgio Armani’s sales and profits

CATEGORY DATA

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Strong economic growth supports the further development of the Dutch apparel and footwear industry

Growing cost of living set to limit value growth

Sustainable production and sourcing gain traction in the Netherlands

Fast fashion player Primark leads many categories

Online channel continues to record strong growth but a ceiling exists

MARKET DATA

DEFINITIONS

SOURCES

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