Younger generations of men are showing a growing interest in clothes and fashion and represent a growth opportunity for the apparel industry at large. Apparel players have been focusing efforts on menswear to take advantage of this trend, which will support retail volume growth in the short term.
Portuguese men are increasingly keen on casualwear and comfortable clothing. This trend was bolstered by the COVID-19 pandemic, which has brought about a more relaxed dress code in the workplace and more casual clothes being worn in both informal but also formal settings.
Portuguese consumers have been seeking healthier lifestyles in recent years as part of a long-term trend that emerged even before the COVID-19 pandemic started. As part of this trend, a rising number of Portuguese men are practising sports on a regular basis.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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