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Country Report

Menswear in

Menswear in India

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Men also contributing to the fast fashion trend

India has witnessed the opening of fast fashion stores, such as Zara and H&M, which cater for both genders. However, Zara’s strategy of opening men-only and women-only stores side by side seems to have worked well as it offers a feeling of exclusivity.

Casual clothing sales continue to grow

Workplaces in India have traditionally been strict about the dress code for men, limiting this to formal shirts and trousers. However, over the years employers have become more open to the idea of allowing men to wear more comfortable attire.

Indian men are paying an increasing interest in fashion

The apparel industry in India has traditionally been largely driven by women, who have tended to be more interested in fashion trends. However, this has slowly been changing as more men are paying greater attention to their grooming and appearance and are making more apparel-related purchases based on fashion trends rather than need.

COMPETITIVE LANDSCAPE

Aditya Birla Fashion & Retail maintains its leading position

Aditya Birla Fashion & Retail maintained its leading position in menswear in 2018 thanks to the popularity of power brands such as Louis Philippe, Peter England, Van Heusen and Allen Solly. These brands offer both formal and casual apparel.

Menswear remains a fragmented category

Traditionally, menswear was not as attractive an apparel category as womenswear as men tended to mostly shop based on need rather than fashion trends. However, in the past few decades men have become more conscious about their appearance, with this shift supported by companies such as Raymond Apparel, which used taglines such as “The Complete Man” in its television advertisements.

Increase in customs duty to impact foreign players

As part of the government’s initiative to push “Made in India” and promote domestic manufacturing, in 2018 it imposed a higher customs duty on a range of imported goods, which included textiles. This resulted in the tax rate doubling from 10% to 20%, thus impacting companies such as Inditex and Hennes & Mauritz.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in India?
What are the major brands in India?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in India - Category analysis

HEADLINES

PROSPECTS

Men also contributing to the fast fashion trend

Casual clothing sales continue to grow

Indian men are paying an increasing interest in fashion

COMPETITIVE LANDSCAPE

Aditya Birla Fashion & Retail maintains its leading position

Menswear remains a fragmented category

Increase in customs duty to impact foreign players

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 9 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 11 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 13 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 14 Forecast Sales of Menswear by Category: Value 2018-2023
Table 15 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear on the path to recovery following economic challenges

Social media platforms become key influencers in driving purchasing decisions

Indian apparel and footwear market continues to be led by local players

Internet retailing continues to gain ground in apparel and footwear

Solid growth predicted for apparel and footwear over the forecast period

MARKET DATA

Table 17 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 18 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 19 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 20 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 22 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 23 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 24 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 25 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 26 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 27 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Menswear in India

New Report Guarantee

Executive Summary

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PROSPECTS

Men also contributing to the fast fashion trend

Casual clothing sales continue to grow

Indian men are paying an increasing interest in fashion

COMPETITIVE LANDSCAPE

Aditya Birla Fashion & Retail maintains its leading position

Menswear remains a fragmented category

Increase in customs duty to impact foreign players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Menswear in India - Category analysis

HEADLINES

PROSPECTS

Men also contributing to the fast fashion trend

Casual clothing sales continue to grow

Indian men are paying an increasing interest in fashion

COMPETITIVE LANDSCAPE

Aditya Birla Fashion & Retail maintains its leading position

Menswear remains a fragmented category

Increase in customs duty to impact foreign players

CATEGORY DATA

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear on the path to recovery following economic challenges

Social media platforms become key influencers in driving purchasing decisions

Indian apparel and footwear market continues to be led by local players

Internet retailing continues to gain ground in apparel and footwear

Solid growth predicted for apparel and footwear over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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