Men in India have not traditionally been very pampered by the retail industry in terms of the apparel choices offered. Neither have men been very selective in what they want to wear for events.
Although the healthy living trend has been on the rise since the global pandemic, India still has a large population that falls in the category of obese. According to Euromonitor International’s Economies and Consumers data, as of 2022, 4.
Men have traditionally not been particularly concerned about their choice of attire. However, in the past few years there has been a great deal of awareness created amongst men due to social media and video streaming platforms, which have empowered men with regard to choosing apparel options based on occasions.
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Understand the latest market trends and future growth opportunities for the Menswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
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