The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2020
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Like womenswear, menswear brands are also adopting the idea of implementing sustainable manufacturing processes. This was evident during the sustainable fashion project, Sustainable Resolution (SU.
The trend of connecting digital platforms with retail stores continued to gain importance in 2019. Several brands now allow consumers to shop on their digital platforms from the retail store and make a purchase with delivery options.
E-commerce players are experiencing record sales numbers during their festive season discounting periods. This is largely because of the promotional efforts made by these individual e-commerce players during this period and the deep discounting strategies used to attract consumers.
Aditya Birla Fashion & Retail Ltd retained its leading position in menswear in 2019. The company through its brands Louis Philippe, Peter England, Van Heusen and Allen Solly have developed a strong following amongst men.
The fast fashion trend in India in 2019 resulted in the expansion of players into India and an intensification of the competitive landscape. Japanese player Uniqlo announced its entry in 2019 and has major expansion plans for the market.
As men increasingly become conscious about their overall attire, luxury foreign brands are keen to tap into this demand by offering premium products. In 2019, several foreign luxury menswear brands announced their entry into or expansion in men’s apparel in India.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Menswear industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Menswear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Menswear in India market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.