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Country Report

Menswear in

Menswear in India

22 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Men’s shirts growth driven by consumer preference for casual style

Men’s shirts remains the largest menswear category in India, in which demand for branded shirts is increasing as more men join the workforce. Norms for dressing at the workplace changed over the review period and more allowance for casual dressing at the office largely influenced the consumption of casual shirts.

Social media influences men’s shopping behaviour

The rising men’s grooming trend is predominantly driven by social media such as Facebook, Twitter and Instagram. Increasingly, urban men are spending more time online and educating themselves about the prevailing global fashion trends.

Men's underwear continues to register strong growth as branded players expand their retail presence

Men’s underwear continued to witness strong growth over the review period as more men are opting to buy branded underwear. Over the review period, there was a significant shift in underwear consumption as consumers were looking at underwear as a fashion statement.

COMPETITIVE LANDSCAPE

Aditya Birla Fashion & Retail leads with a strong portfolio of menswear brands

Aditya Birla Fashion & Retail led men’s apparel in 2017 with its Louis Philippe, Peter England, Van Heusen and Allen Solly brands. These brands cater to both formal and casualwear and are preferred by executives as well as younger consumers.

Online retailers gain ground, leading to increased competition within menswear

Branded menswear players are increasingly facing competition from online retailers such as Amazon, Myntra, Flipkart and Jabaong, which are providing a platform for new domestic and international brands to operate in the marketplace. Also due to aggressive online players’ promotions and discounting, branded menswear players are facing increasing pressure on their margin levels.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in India?
What are the major brands in India?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in India - Category analysis

HEADLINES

PROSPECTS

Men’s shirts growth driven by consumer preference for casual style

Social media influences men’s shopping behaviour

Men's underwear continues to register strong growth as branded players expand their retail presence

COMPETITIVE LANDSCAPE

Aditya Birla Fashion & Retail leads with a strong portfolio of menswear brands

Online retailers gain ground, leading to increased competition within menswear

CATEGORY DATA

Table 1 Sales of Menswear: Volume 2012-2017
Table 2 Sales of Menswear: Value 2012-2017
Table 3 Sales of Menswear: % Volume Growth 2012-2017
Table 4 Sales of Menswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Menswear: % Value 2013-2017
Table 6 LBN Brand Shares of Menswear: % Value 2014-2017
Table 7 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 8 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 9 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 10 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 11 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 12 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 13 Forecast Sales of Menswear: Volume 2017-2022
Table 14 Forecast Sales of Menswear: Value 2017-2022
Table 15 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 16 Forecast Sales of Menswear: % Value Growth 2017-2022

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear register strong performance during 2017

Apparel and footwear sales normalise in 2017 post the hiccup due to demonetisation

Domestic players continue to lead the highly fragmented Indian apparel and footwear market

Increasing presence of brands in the online space offers more options for consumers

Demand for apparel and footwear is expected to stay strong over the forecast period

MARKET DATA

Table 17 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 18 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 19 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 20 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 22 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 23 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 24 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 25 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 26 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 27 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Menswear in India

New Report Guarantee

Executive Summary

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PROSPECTS

Men’s shirts growth driven by consumer preference for casual style

Social media influences men’s shopping behaviour

Men's underwear continues to register strong growth as branded players expand their retail presence

COMPETITIVE LANDSCAPE

Aditya Birla Fashion & Retail leads with a strong portfolio of menswear brands

Online retailers gain ground, leading to increased competition within menswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Menswear in India - Category analysis

HEADLINES

PROSPECTS

Men’s shirts growth driven by consumer preference for casual style

Social media influences men’s shopping behaviour

Men's underwear continues to register strong growth as branded players expand their retail presence

COMPETITIVE LANDSCAPE

Aditya Birla Fashion & Retail leads with a strong portfolio of menswear brands

Online retailers gain ground, leading to increased competition within menswear

CATEGORY DATA

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear register strong performance during 2017

Apparel and footwear sales normalise in 2017 post the hiccup due to demonetisation

Domestic players continue to lead the highly fragmented Indian apparel and footwear market

Increasing presence of brands in the online space offers more options for consumers

Demand for apparel and footwear is expected to stay strong over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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