Although economic projections hint at a slow recovery for Chile during 2023, inflation will remain a relevant factor behind many consumers’ shopping habits and purchasing decisions in the mid-term. Additionally, surplus stock that many retailers faced prior to the pandemic forced them to make aggressive discounts, making it difficult to pass on higher costs to the end consumer.
Players are not only focusing on improving their online channels, as for many brands, physical stores represent the most significant source of sales. As technology encourages local consumers to become more familiar with digital trends, an increasing number of brands will likely explore new possibilities that elevate the in-store experience and maximise the potential offered by new omnichannel tools.
The fashion industry has a high rate of water consumption and carbon release, with fast fashion accelerating these issues, thereby encouraging players across apparel and footwear to implement green initiatives and new production strategies, such as using organic materials or recycled products. In response, global brand Levi's introduced a new collection under “Levi's Fresh”, which utilises water-saving techniques and new natural dyeing methods that produce attractive pastel tones, such as peach, lavender, pink and yellow.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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