As men return more fully to working at the office this will bolster demand for more formal attire, alongside the full resumption of dress-code and black-tie events such as weddings. Likewise, as both national and international travel continues to pick up, demand for products related to holidays such as men’s swimwear will rise.
E-commerce is set to continue to grow over the forecast period, with more men becoming interested in shopping online. As a result of the pandemic, many Romanian men have discovered the ease and convenience of e-commerce and are unlikely to return to solely store-based retailing.
The forecast period will see an increase in the number of local fashion brands that produce menswear. This area holds huge potential for growth, especially as Romanian men tend to prefer quality over quantity, and do not mind paying a higher price for a product that they know they will use frequently and only replace in a few years.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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