It is likely high inflation and economic uncertainty will continue to lead many Hungarians to rein in discretionary spending in the short-to-medium term. Consequently, a further slowdown in total volume sales is projected for menswear in 2023.
Social media will continue to gain importance in the marketing strategies of menswear producers and retailers over the forecast period. In addition to regularly advertising on popular platforms like Instagram and TikTok, companies will seek to capture consumer attention and generate interest in new launches by employing celebrities and influencers as brand ambassadors and investing in seasonal digital campaigns.
Men in Hungary typically have fewer items in their wardrobes than women, and tend to shop for new clothes less frequently. This is partly because men in general are less fashion-conscious, but also reflects the fact that many male consumers are inclined to favour more versatile garments that are appropriate for work, socialising and leisure time.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!