Overall menswear is forecast to recover to pre-pandemic levels of volume sales at a slightly slower rate than womenswear. This is because women are generally more willing to spend money on clothes than men are and have a higher replacement rate of old items.
Online shopping in Indonesia has traditionally been seen as an activity primarily popular with the country’s female population. However, since the outbreak of COVID-19 there has been substantial growth in e-commerce, with more and more people, including men, showing interest and an accelerated shift from offline to online shopping.
In general Indonesian men are lower spenders compared to women when it comes to apparel, with the focus often being on function over fashion. Nevertheless, as economic activity resumes and men return to the workplace demand for formal wear such as men’s suits and shirts will continue to rise over the forecast period.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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