After a period of high demand and rapid growth, the menswear category faces several challenges, as does apparel and footwear as a product area as a whole. Forecasts of rising production costs will force manufacturers and distributors to raise retail prices which customers will only partly be able to absorb.
E-commerce, which has already become a relevant distribution channel for apparel and footwear in general, is likely to continue to gain penetration of the category as men have become accustomed to this method of shopping. Male consumers appreciate that shopping online offers greater convenience and time-saving attributes, reducing the need to visit physical stores, while technological innovations, such as virtual fitting rooms and 3D scanners, and improved customer service, as well as a decrease in delivery costs and delays will additionally strengthen this trend.
The fashion awareness of Polish men, apart from younger generations, is generally fairly low. Therefore, women quite often make shopping decisions regarding the selection of clothing for their partners, with male consumers content to either let female family members purchase their items without them or simply advise them at the time of decision-making.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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