Brazil’s elections, held in October 2022, have created interesting prospects for the country in the coming years, following Luiz Inácio Lula da Silva being sworn in as the new president in January 2023. Leading up to the elections, a campaign by his party promised to reduce hunger and poverty in the country, including income distribution that would allow families to purchase necessities.
Unlike non-grocery retailers, e-commerce sales through grocery retailers remained low by comparison in Brazil at the end of the review period, with many local consumers dissatisfied with the limited choice of products, mainly fruit and vegetables, available via third party delivery platforms such as Ifood or Rappi. This means that many Brazilians still prefer to visit a supermarket to choose their own fresh produce, despite the convenience of grocery e-commerce in terms of home delivery.
Reducing the carbon footprint of delivery is one of the most crucial and pressing environmental challenges that businesses now face. Fuelled by consumer demand, players are beginning to provide more sustainable delivery options, but despite their best efforts, emissions are continuing to rise.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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