Competitive Landscape
Spinneys Accelerates Outlet Expansion to Capture Affluent Shoppers
Supermarkets in the United Arab Emirates are moderately concentrated, with the top four companies—Spinneys Dubai LLC, New West Zone Supermarket and Department Store LLC, Al Madina Group, and Al Maya Group—collectively holding 42% value share in 2025. Spinneys Dubai LLC has witnessed significant growth, up from 11% value share in 2020 to 21% in 2025, driven primarily by its aggressive expansion strategy.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in United Arab Emirates?
- Which are the leading retailers in Supermarkets in United Arab Emirates?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in the United Arab Emirates - Category analysis
Key Data Insights
Supermarkets Summary
Supermarkets Face Challenges From Price Sensitivity and Allure of Discount Retail
Private Label Lines Gain Appeal Even among Affluent Consumer Base
Supermarket Operators Increase Private Label to Meet Value and Health Demands
Players Invest in "Retailtainment" and Omnichannel Strategies to Attract Footfall and Loyalty
Spinneys Accelerates Outlet Expansion to Capture Affluent Shoppers
Retail in the United Arab Emirates - Industry Overview
2025 Developments
Key Data Insights
Viva Expands into Affluent Areas as Price Sensitivity Grows
Retail E-Commerce and Apparel and Footwear Specialists Lead Value Creation
Discounters Attract Budget-Focused Consumers with Private Label Ranges
Majid Al Futtaim and Mastercard Accelerate Adoption of Agentic Ai in Payments
Viva Expands Discount Retail Format as Price Sensitivity Fuels Private Label Innovation
Luxury Brands Enhance Experiential Retail to Attract Affluent Consumers
Lulu Hypermarket Overtakes Carrefour as Digital and Value Reshape Leadership
Informal Retail
Opening Hours for Physical Retail
Seasonality
Dubai Shopping Festival (“DSF”)
Dubai Summer Surprises (“DSS”)
Back to School
Super Sales
White Friday
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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