Supermarkets in Ukraine

PROSPECTS

Supermarkets continue to sell more

In 2018, supermarkets remained an important channel within modern grocery retailers, given the absence of discounters and relatively low level of development of hypermarkets and convenience stores. On the macro level, the positive dynamic of supermarkets was mainly characterised by recovery across the economy and rising incomes.

Supermarket chains invest in store refurbishment

Recently, Ukrainian supermarket chains were actively engaged in store renovation. For instance, Eko Market was keen to remodel its supermarkets under a new store concept.

Regional players are important

Currently, the level of consolidation in Ukrainian supermarket chains remains low. Some important players in the channel almost solely operate in their home region, such as Kopiyka in Odesa and Rukavychka in the west of Ukraine.

COMPETITIVE LANDSCAPE

ATB gains momentum and expands in new regions

ATB rapidly expanded in 2018, similar to previous years. Coming from Dnipro, ATB has been historically known for dominating in the east and central regions of Ukraine.

Silpo experiments with store formats and e-commerce collection

Another major supermarket chain, Silpo, continued to invest in store renovation and format changes. Some of Silpo’s outlets were converted into the thrash! chain, which is positioned as a no-frills, cost-saving grocery brand.

Further consolidation is expected in the future

In the coming years, further consolidation is expected in supermarkets. In the last two years there were already signs of this, as evidenced by ATB-Market’s acquisition of the Barvinok supermarket chain.

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