Supermarkets is predicted to record a positive performance over the forecast period in terms of value sales growth (at constant 2022 prices), while the number of outlets and selling space will marginally shrink, although at lower rates compared to other grocery retailers. In fact, this format is expected to remain appealing to Italian consumers given that they perceive price convenience and a wide product selection as priorities, while they remain unwilling to compromise on quality.
Over the forecast period, supermarket players are expected to increasingly focus on adopting omnichannel strategies to keep abreast of consumers’ changing demands, including for convenience. For example, Carrefour is further developing its retail e-commerce strategy, as it aims to take a completely omnichannel approach to promotions and services, in terms of personalisation and adapting its assortment to the online shopping behaviour of its customers.
Over the forecast period, supermarkets is set to remain the channel of choice for many Italian consumers as outlets tend to benefit from proximity to city centres and a large range of products. This provides the channel with a competitive advantage over hypermarkets, and allows operators to compete with the convenience offered by smaller, proximity stores.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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