Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in New Zealand?
- Which are the leading retailers in Supermarkets in New Zealand?
- How are products distributed in Supermarkets in New Zealand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in New Zealand?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in New Zealand - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite further panic-buying, slower sales growth recorded by supermarkets in 2021 due to supply issues
Online sales continue to grow, encouraging expansion of omnichannel strategies
Addressing sustainability issues
PROSPECTS AND OPPORTUNITIES
Notable slowdown in growth heading into forecast period
Commerce Commission reveals findings on supermarkets
Post-pandemic trends and a cashless society
CHANNEL DATA
Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 3 Supermarkets GBO Company Shares: % Value 2017-2021
Table 4 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 5 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 6 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Retailing in New Zealand - Industry Overview
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Polarising consumer trends as impact of pandemic varies
Importance of loyalty programmes to boost customer retention
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 11 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 13 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 15 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 19 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 21 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 31 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 33 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 35 Retailing GBO Company Shares: % Value 2017-2021
Table 36 Retailing GBN Brand Shares: % Value 2018-2021
Table 37 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 38 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 40 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 42 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 43 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 50 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 51 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
Supermarkets
Retail outlets selling groceries with a selling space of between 400 and 2,500 square metres. Excludes discounters, convenience stores and independent grocery stores. Example brands include Champion, Tesco, Casino. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets. Examples include: Coles, Woolworths, Park ‘n Shop. For the Supermarket channel Euromonitor also provides a breakdown of value sales between Grocery and Non-Grocery products.
See All of Our Definitions