The affordability of grocery staples will continue to be a priority for consumers over the forecast period, and the retailers that can offer products with the best value are best-positioned to secure share. Large supermarkets with economies of scale and the ability to pass savings on to consumers through sustaining lower margins will therefore continue to be the preferred channels for grocery shopping.
Online grocery shopping through supermarkets is expected to grow over the forecast period, driven by investments in digital and e-commerce channels by major retailers. Foodstuffs (South Island) began offering home delivery and click-and-collect services in 2021, and through its phased roll-out expanded its delivery network to all Christchurch New World stores in December 2021, and South Canterbury and Timaru in 2022.
Consumers’ awareness of the environmental impact of their purchasing decisions is expected to increase over the forecast period, and with this, more consumers will look for ways to shop sustainably. Supermarkets have the opportunity to appeal to sustainable shoppers through introducing new store concepts.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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