Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Supermarkets in

Supermarkets in New Zealand

Mar 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Players continue to appeal to consumers through price promotions

Over the forecast period, price discounting will continue to play a key role in driving sales in supermarkets. Many consumers in New Zealand are price-conscious, and prefer to stock up on grocery items during promotions.

Online sales become increasingly important to supermarkets

The contribution of online grocery shopping to the sales of supermarkets is expected to increase over the forecast period, with growth driven by a shift in consumer priorities. A growing number of consumers are placing greater value on convenience; as such, they demand flexibility when making grocery purchases.

Players in supermarkets introduce new payment options

Players in supermarkets are offering new payment options to meet the demands of new consumer segments. In September 2018, for example, well-established supermarket brand Countdown began accepting payments made using UnionPay pre-paid, debit and credit cards, as well as UnionPay QuickPass – UnionPay’s contactless payment service available with UnionPay chip cards, mobile phones and wearable devices.

COMPETITIVE LANDSCAPE

Woolworths (New Zealand) leads supermarkets

In 2018, Woolworths (New Zealand) remained the leading player in supermarkets in value terms – ahead of other key players, such as Foodstuffs (North Island) and Foodstuffs (South Island). The company’s lead in the channel is due to the strength of its supermarket brands Countdown, SuperValue and Fresh Choice.

The supermarkets channel remains consolidated in 2018

In 2018, the supermarkets channel continued to be highly consolidated, with leading brand owners Woolworths (New Zealand), Foodstuffs (North Island) and Foodstuffs (South Island) accounting for most value sales. In order to ensure sustainable growth in this highly competitive channel, brand owners are expected to focus on developing customer loyalty.

Supermarkets launch apps to improve the customer experience

In November 2017, leading supermarket brand Countdown launched a new mobile app which not only alerts shoppers when their online grocery order is ready for pick-up, but also lets the store know when a customer is arriving to pick up their groceries, with an alert when they are within a 400m radius of the selected Countdown store. The app improves the overall shopping experience by ensuring that pick-ups are quick and convenient.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Delivery method: instant download
Report format: PDF

(download a sample)

Market statistics: Excel workbook

(download a sample)

Overview

Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Supermarkets industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Supermarkets in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Supermarkets in New Zealand?
How are supermarkets being affected by the growth of other grocery channels?
Are supermarket operators moving into other grocery channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Want to find out more about this report?

Request more information

Supermarkets in New Zealand - Category analysis

HEADLINES

PROSPECTS

Players continue to appeal to consumers through price promotions

Online sales become increasingly important to supermarkets

Players in supermarkets introduce new payment options

COMPETITIVE LANDSCAPE

Woolworths (New Zealand) leads supermarkets

The supermarkets channel remains consolidated in 2018

Supermarkets launch apps to improve the customer experience

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Supermarkets GBO Company Shares: % Value 2014-2018
Table 4 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 5 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 6 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Retailing continues to see growth in New Zealand in 2018

New Zealand’s booming tourism industry drives growth in retailing

Home and garden specialist retailers sees strong growth in store-based retailing

Retailers invest heavily in improving their online capability

Retailing is expected to maintain growth over the forecast period in New Zealand

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type,

Physical retail landscape

Cash and carry

Seasonality

Christmas
End of financial year sale

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Supermarkets in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Players continue to appeal to consumers through price promotions

Online sales become increasingly important to supermarkets

Players in supermarkets introduce new payment options

COMPETITIVE LANDSCAPE

Woolworths (New Zealand) leads supermarkets

The supermarkets channel remains consolidated in 2018

Supermarkets launch apps to improve the customer experience

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Supermarkets in New Zealand - Category analysis

HEADLINES

PROSPECTS

Players continue to appeal to consumers through price promotions

Online sales become increasingly important to supermarkets

Players in supermarkets introduce new payment options

COMPETITIVE LANDSCAPE

Woolworths (New Zealand) leads supermarkets

The supermarkets channel remains consolidated in 2018

Supermarkets launch apps to improve the customer experience

CHANNEL DATA

Retailing in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Retailing continues to see growth in New Zealand in 2018

New Zealand’s booming tourism industry drives growth in retailing

Home and garden specialist retailers sees strong growth in store-based retailing

Retailers invest heavily in improving their online capability

Retailing is expected to maintain growth over the forecast period in New Zealand

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports