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Supermarkets endured the onset of the economic crisis brought about by the COVID-19 pandemic rather well in comparison to many other retail channels, because of a relatively stronger performance in the first two quarters of 2020. Due to mobility limitations because of the strict lockdown restrictions and major alert level lockdowns, New Zealand consumers chose to shop for larger quantities of groceries as they spent more time at home.
The surge of e-commerce and the increased number of New Zealanders shopping online have led to sharp growth in the channel, with COVID-19 being the driver to push consumers to try this new way of making purchases from the comfort and safety of their homes. Supermarket chains such as Countdown and Foodstuffs have experienced large spikes in new customers making their shopping trips online, and this shift in channel preference is expected to bring about a longer-term change in consumer shopping behaviour.
The lockdown and recovery period of early 2020 largely forced New Zealanders to remain at home, with a major shift in consumer lifestyles as remote working and online schooling became the new norms. Consumers therefore cooked at home more often and also purchased more groceries as a result of restricted eating out occasions, due to fear of contracting the virus.
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Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in New Zealand with research from Euromonitor's team of in-country analysts.
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If you're in the Supermarkets industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.