Overall, modest value growth is predicted for supermarkets over the forecast period. Supermarkets will remain the largest type of grocery retailer in Ireland in value terms throughout the forecast period even though there will be greater competition and investment from discounters and convenience stores.
As supermarkets face increased competition from other grocery channels, notably discounters and convenience stores, operators of supermarkets will put greater focus on rewards systems and price matching in an effort to entice consumers to stay loyal. SuperValu invested significantly in this strategy during 2021 via its Real Rewards loyalty offering, growing its total membership base to 1.
Over the forecast period, consumers are expected to place a greater emphasis on corporate social responsibility and sustainability initiatives. Many supermarket brands already have such initiatives, including SuperValu, which opened a new Dublin flagship store in April 2022 that aims to modernise grocery shopping with a transformed food offer and a more sustainable experience.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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