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Learn moreFeb 2020
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Supermarkets continued to see current value growth in 2019, along with growth in outlet numbers. However, growth is projected to be faster in the forecast period compared with the review period in current value terms.
Brexit could be the biggest challenge that will face the supermarkets channel in the coming years. The border with Northern Ireland means that the Republic of Ireland could be greatly impacted by any trade deal.
Sustainability and the environment are expected to become important issues in supermarkets over the coming years, with retailers beginning to address these areas and making them an integral part of their strategies. Greater education is raising levels of awareness regarding the impact consumers’ consumption is having on their global footprint.
SuperValu from Musgrave remained the leading retail brand in supermarkets in terms of both outlet numbers and value sales in 2019. Although Musgrave continued to expand the SuperValu chain in Ireland, with three new outlets opened during the year, its share remained fairly static.
Supermarkets remains a highly competitive category in Ireland. Strong players such as Tesco and Dunnes Stores compete with the leading retail brand SuperValu for share, with Iceland also seeing a rapid sales increase.
Iceland continued to see rapid expansion in Ireland in 2019, opening a further five outlets and seeing a double-digit increase in its retail value sales. In addition, the company has announced that it will become the first major retailer to eliminate plastic packaging from all private label products by 2023.
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Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Supermarkets industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.