Supermarkets in Ireland

PROSPECTS

Sales growth expected as retailers focus on quality

Sales growth among supermarkets is projected to be faster compared to the review period. The supermarket channel in Ireland is fiercely competitive at present and is expected to remain so over the coming years.

Hard Brexit would likely have negative impact on supermarket retailers

Brexit is the biggest challenge that will face the channel in the coming years. The border with Northern Ireland means the Republic of Ireland could be greatly impacted by any trade deal.

Supermarkets expected to become more aware of their carbon footprint

Sustainability is expected to become an important issue over the coming years, with retailers beginning to address this area. Greater consumer education is raising awareness levels regarding the impact consumption is having on global footprint.

COMPETITIVE LANDSCAPE

Musgrave leads sales with Supervalu brand

Supervalu remained the leading player in the supermarket channel in 2018. The company has opened three new stores in Ireland in the past year and continues to improve its product offering, focusing on quality and supporting Irish producers through its All Things Considered campaign.

Competition from other retail channels

The Irish supermarket channel in Ireland remains highly competitive. Supervalu’s dominance can be attributed to the offering of separate brands for other retail channels.

Iceland increases presence in Ireland

Iceland’s growth in Ireland continued in 2018, with the company opening five new outlets in 2018 and seeing a considerable increase in retail sales. At the beginning of the year, the company announced that it would become the first major retailer to eliminate plastic packaging from all private label products by 2023.

Files are delivered directly into your account within a few minutes of purchase.