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Learn moreMar 2021
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Supermarkets outperformed all other grocery retailers formats in current value growth terms in 2020. The channel was the primary beneficiary of increased spending on groceries during the first lockdown, which lasted from late March to mid-May.
With foodservice outlets closed for in-person dining and Irish consumers spending most of their time at home, supermarkets saw a significant increase in demand for fresh food during the first lockdown in 2020. In particular, demand for fresh food staples like meat, vegetables and eggs surged as households became dependent on home cooking for most of their meals.
Bigger supermarkets chains such as SuperValu, Tesco and Dunnes were best positioned to capitalise on the increase in demand for groceries that resulted from COVID-19 in 2020. The ability of smaller and mid-sized players like Londis Plus, Eurospar and Costcutter to profit from this development was hampered by their narrower assortments and relative lack of competitiveness in terms of in-store price promotions.
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Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Supermarkets industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.