The rate of retail value growth in supermarkets will gradually slow throughout the forecast period with competition rising from hypermarkets and discounters. High inflation at the start of the forecast period will put pressure on household expenditure encouraging consumers to make the switch to retailers offering better value and cheaper alternatives.
In a highly competitive landscape, supermarket chains will be eager to consolidate their position in the coming years. Carrefour Egypt plans to invest some EGP 400mn in a variety of new projects, from new store openings in Upper Egypt, Alexandria and the north coast, to a new partnership with local department store Omar Effendi, which will house mini Carrefour outlets inside 14 of the retailer’s outlets.
Supermarket players understand the importance of developing a strong online presence, with more consumers turning to e-commerce for both safety and convenience. The food ordering and delivery brand talabat (formerly Otlob) launched its grocery shopping service in 2022.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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