Competitive Landscape
Carrefour Accelerates Store Rollout While Spinneys Captures Growth in New Cities
Supermarkets in Egypt remain highly fragmented, with the leading retailer holding a relatively low share of total sales. In 2025, Carrefour, operated by Majid Al Futtaim Retail, led with a 2% share of supermarkets’ value, followed by Mansour MFG and Distribution at 2% and United Grocers at 0.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Egypt?
- Which are the leading retailers in Supermarkets in Egypt?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Egypt - Category analysis
Key Data Insights
Supermarkets Summary
Carrefour and Spinneys Expand into New Cities, Driving Network-Led Value Growth
Monoprix Enters through Partnership, Setting New Benchmarks for Premium Retail
Oscar Supermarket Leverages Private Label Evolution to Build Loyalty and Value
Spinneys and Monoprix Target Secondary Cities to Capture New Shoppers
Carrefour Builds Loyalty with Affordable Essentials and Private Label
Oscar Supermarket Leverages Digital Tools to Drive Personalised Promotions
Carrefour Accelerates Store Rollout While Spinneys Captures Growth in New Cities
Retail in Egypt - Industry Overview
2025 Developments
Key Data Insights
Supeco Accelerates Discount Expansion as Value-First Mindset Deepens
Discounters and Small Local Grocers Lead as Affordability Drives Choices
Majid Al Futtaim Expands Supeco to Capture Price-Sensitive Demand
Carrefour and Spinneys Drive Expansion beyond Cairo to Unlock New Growth
Lifestyle Malls and Mixed-Use Projects Shift Focus to Experience and Aspiration
Fintech and Ai Partnerships Redefine Affordability and Deepen Digital Adoption
Majid Al Futtaim and E-Commerce Leaders Stabilise Hierarchy as New Concepts Emerge
Informal Retail
Opening Hours for Physical Retail
Seasonality
Holy Month of Ramadan
Eid al-Fitr and Eid al-Adha
Christmas Break
Back-to-School
Mother’s Day
Valentine’s Day
Black Friday
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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