Supermarkets faces growing competition from discounters and foods e-commerce as more industry players become engaged in retail e-commerce. At the same time, moving e-commerce activities to new regions of Slovakia is increasingly going to be a target for smaller retail chains, which will look to become better established by the time consumer purchasing power starts to recover.
A strong focus on price promotions and discounts, loyalty programmes and consumer engagement techniques, such as social media giveaways or lotteries for loyal customers, will become essential in the early years of the forecast period. As such, retailers are expected to continue bolstering their private label assortment as Slovak consumers continue seeking out the best value-for-money products.
Mobile in-store shopping, where consumers scan items with their smartphone app, saves time at check out. This service has been tested since 2021 and is expanding to new and more densely populated regions by players such as COOP Jednota.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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