Supermarkets in Slovakia

PROSPECTS

Expanded grocery offerings, a focus on local produce and a movement towards eco-friendly strategies drives growth in supermarkets

Thanks to rising incomes and declining unemployment, combined with the premiumisation trend, the value of the average grocery shopping trip in Slovakia rose over the review period. Supermarkets benefited from the positive economic climate, despite strengthening competition, arising mainly from discounters and convenience stores.

Trends in 2019 include constant deals and promotions, store modernisation and an increase in eco-friendly activations

Grocery retailing has seen a dynamic shift in light of discounters growth, changing consumer preferences and lifestyles in recent years. In the face of growing competition, supermarkets recognised the need to modernise and digitalise to maintain and expand their customer bases.

Supermarkets are set to perform well over the forecast period, however, expansion is set to reduce, and some supermarket stores may merge into convenience stores

Thanks to its very dense regional coverage, supermarkets will remain a major retailing option in grocery retailing in Slovakia. Value growth over the forecast period is expected to be slightly higher than that over the review period.

COMPETITIVE LANDSCAPE

Karaj entered the landscape in 2018, and posted high levels in growth in 2019 through combining healthy products, with domestic goods and basic food offerings

Supermarket chain Kraj introduced in 2018 by Terno Real Estate, posted high growth in 2019, nearly doubling its number of its outlets during the year. Kraj combines a traditional supermarket, to offer a stores with healthy products, and local, domestic goods; it also offers basic foods, commonly bought in supermarkets for reasonable prices, as well as products from regional producers, either Slovak or foreign ones, and an extensive assortment of special healthy products.

CBA leaves the landscape, moving into financial insolvency, unable to remain competitive with increasing minimum salaries and pressure from utility prices

In 2019, CBA stores operated by CBA Slovakia closed its doors. Spero bought the stores over the review period in 2018, and renamed them to Potraviny Kacka.

Coop Jednota Slovensko maintained its lead in 2019, increasing its share through offering a wide variety of locally sourced products and goods

Coop Jednota Slovensko maintained its lead in 2019. The retailer continued reducing the number of convenience stores located in rural areas in favour of its supermarkets.

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