Supermarket sales are expected to continue to grow in the forecast period, though to a lesser extent than in previous years. Growth is, though, expected to be at a faster rate than the expansion of hypermarkets.
The significant easing of the restrictions established to combat the pandemic is allowing the return of activities carried out by supermarkets to provide greater services to customers and attract them to their premises. However, many of these activities have not yet been implemented, so they could be evaluated for their potential reincorporation.
With the development of e-commerce during the COVID-19 crisis, many consumers who were not familiar with online purchases experienced new online shopping modalities, with several consumers accessing digital means of payment and some of them even becoming bank users. Although this is a great commercial opportunity, it also generates greater competition, and in this sense, not only do retail players compete with each other, but manufacturing or importing companies have also developed and promoted their own web pages to carry out direct sales to the final consumer.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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