Supermarkets is expected to record robust growth in current value sales throughout the forecast period. Trade in the channel will continue to be bolstered by the increasing preference of Poles for proximity shopping, ie favouring smaller and mid-sized grocery retailers formats closer to their homes for purchases of food and other essentials.
Given the recent spike in the cost of living in Poland and the likelihood that inflation will remain high for some time, increased competition from discounters could hamper the development of supermarkets over the forecast period. To guard against this threat and adapt to heightened budget-consciousness among consumers, it is expected many players will expand their private label portfolios and step up price-based promotional activity.
As part of a wider strategy to increase the chain’s annual turnover, ITM Polska will trial a new “proximity” format for Intermarché in early 2023. This will comprise smaller supermarkets with a selling space of approximately 500-600 sq m located in urban centres and suburban areas where larger grocery retailers formats are underdeveloped.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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