Competitive Landscape
Dino Polska Accelerates Investments in Store Openings and Logistics to Drive Rapid Gains
Dino Polska's aggressive growth has concentrated the competitive landscape of supermarkets in Poland in the review period, including 2025. The player’s share of value sales in supermarkets rose from 27% in 2020 to 50% in 2025, including a rise of three percentage points in the final year of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Poland?
- Which are the leading retailers in Supermarkets in Poland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Poland - Category analysis
Key Data Insights
Supermarkets Summary
Stabilising Economy Provides Impetus to Supermarkets
Supermarkets Invest in Operational and Technological Innovation
Investments in Distribution, Product Ranges, Operations and Technology to Drive Development and Growth
Dino Polska Accelerates Investments in Store Openings and Logistics to Drive Rapid Gains
Retail in Poland - Industry Overview
2025 Developments
Key Data Insights
Zabka Expands Store Network and Loyalty Schemes to Address Price-Sensitivity
Discounters Lead While Retail E-Commerce Surges
Kaufland and Castorama Fuel Marketplace Expansion as Digitalisation Reshapes Shopping Habits
Discounters to Capture Price-Driven Shoppers as Hypermarkets Struggle
Retail E-Commerce to Benefit From Omnichannel Approach and Innovation
Non-Grocery Retailers to Adjust to Household Budgets and Omnichannel Developments
Biedronka and Allegro Adapt as the Competitive Landscape Sees Changes
Rossmann’S Virtual Try-On Solution Aims to Bridge Digital and In-Store Beauty Shopping
Informal Retail
Opening Hours for Physical Retail
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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