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Supermarkets in Turkey

March 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Supermarkets industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Supermarkets industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Supermarkets in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Supermarkets in Turkey?
  • Which are the leading retailers in Supermarkets in Turkey?
  • How are products distributed in Supermarkets in Turkey?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Turkey?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Supermarkets in Turkey - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Supermarkets continues to have highest share of modern grocery in 2021
Competition authority fines Turkey’s five largest grocery chains for violation of anti-trust regulations
Supermarkets remains fragmented, but chained players continue to focus on expansion

PROSPECTS AND OPPORTUNITIES

Supermarkets to continue to benefit from development of modern retailing
Supermarkets to lose out to discounters and government launched cooperatives
Supermarkets to drive e-commerce growth in grocery retailing

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 3 Supermarkets GBO Company Shares: % Value 2017-2021 Table 4 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 5 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 6 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Retailing in Turkey - Industry Overview

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
E-commerce continues its growth
Year of two halves in terms of performance
Physical and digital retail to be more integrated than ever

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value 2016-2021
Seasonality
New Year’s Eve Back to School Other seasonal events
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 12 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 14 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 16 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 20 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 22 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 26 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 28 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 32 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 34 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 36 Retailing GBO Company Shares: % Value 2017-2021 Table 37 Retailing GBN Brand Shares: % Value 2018-2021 Table 38 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 39 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 40 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 41 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 42 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 43 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 44 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 45 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 51 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 52 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 53 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Supermarkets

Retail outlets selling groceries with a selling space of between 400 and 2,500 square metres. Excludes discounters, convenience stores and independent grocery stores. Example brands include Champion, Tesco, Casino. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets. Examples include: Coles, Woolworths, Park ‘n Shop. For the Supermarket channel Euromonitor also provides a breakdown of value sales between Grocery and Non-Grocery products.

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This report originates from Passport, our Supermarkets research and analysis database.

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