Despite the continued consumer shift from traditional grocery retailers towards modern grocery retailing, supermarkets offers limited potential for growth in value sales or number of outlets over the forecast period due to the significant level of consolidation in the channel. For a long period of time, there have been limited new developments by new players and this was particularly noticeable during the COVID-19 pandemic.
Negative demographic dynamics will dampen the supermarket channel’s potential for expansion during the forecast period. Bulgaria is set to see significant population decline caused by low birth rates in combination with the migration of the local population abroad.
Supermarkets players are set to expand their online presence and increase their provision of quick delivery options to their customers. This will contribute to slower growth of their brick-and-mortar operations, while their e-commerce share will grow substantially.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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