Supermarkets is expected to see a slight dip in retail value (constant 2022 prices) sales in 2023, before recovering, albeit only with marginal increments. Over the forecast period, a flat retail value (constant 2022 prices) CAGR is projected.
Food and drink e-commerce, which has great potential in Austria, is expected to increasingly impact physical grocery sales, particularly for supermarkets, in the forecast period. Due to the low presence or absence of convenience stores, supermarkets can play a large role, particularly in urban areas.
Due to limited growth potential, outlet expansion in supermarkets is expected to slow down considerably in the forecast period, compared to the review period. Notable expansion is expected through MPreis, which was long limited to the three most western federal states in Austria, but started to expand eastwards to new regions in Upper Austria and Carinthia more recently.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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